Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question
.orgSource
MARCH 6, 2023
The problem might be something you’ve never considered. This metric is created by asking your constituents one simple question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” Could the decline in membership be a reflection of the decline in trust?
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