Beth's Blog: How Nonprofits Can Use Social Media

MAY 29, 2009

This is a post to help me identify what I don't know about social network analysis and mapping tools with the hope that you'll fill in the gaps in the comments. How would you describe Virgin America in social networking analysis and mapping terminology? . I flew back from DC last night on Virgin America. Source: Monitor Institute.

Analysis 95

Analysis Social Network America Network 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

My most recent experiment involved Twitter, fundraising, and an integrated offline component at the Gnomedex Conference in Seattle. I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. Click to see the larger image. I'm going to call it AMORE.

Analysis 50

Analysis Reflection Experiment Time 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org’s key results are: Footprint: The reach of their activities, both online and offline. For example, they know from their survey research, real-time monitoring, and content analysis of comments on their posts that a lot of people care deeply about environment issues, but don’t self-identify as “environmentalists.”

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 9, 2009

This takes a lot of time because I'm not just browsing, but I'm doing a pattern analysis for best practices that I can incorporate into a presentation about social media principles and nonprofits. I think people are more likely to pay attention if they know that they might in the presentation. Photo by Nelson Layag.

Social Media 87

Social Media Game Media Social 87

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. PostRank scoring is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. This analysis took all of five minutes. Interview with Jonathon Colman. The Cute Dog Theory.

ROI 50

ROI Widget Cambodia Metrics 50

Amy Sample Ward

JUNE 6, 2011

Yes we have an accessible and attention span limited world thanks in great deal to the internet. Instead of saying in the middle of the campaign “we need $X”, they share an interview with one of the beneficiaries, or invite people to connect directly via twitter with children in Tanzania who attend the school funded through the campaign.

Build 220

Build Community Technology Action 220

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2012

And the resulting graph is the analysis of 1200 students. It shows that attention is the sharpest during the first 10 minutes of the lectures, then plummets, and then gradually goes back up but not to the same level. That means talking non-stop for more than 10 minutes, people start to tune out.

Experiment 116

Experiment Learning Create Exercise 116