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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. However, they also take more work to retain. Donor Movement Across Channels.

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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

In fact, online donors are worth a lot more than offline donors. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report. 2) Tie Offline Contact Directly to Online Gifts.

Technique 201
professionals

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Nonprofit Volunteer Management: Three Tips to Increase and Maintain Engagement

Nonprofit Tech for Good

Often, the cause for diminished involvement is that the volunteer experience isn’t quite what they expected. They appeal to those who may be interested in volunteering because they enjoy helping others or have a personal connection to the cause that the organization supports. Once a volunteer disengages, they rarely come back.

Volunteer 276
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New on SSIR: Global Tools for Going Local

Amy Sample Ward

The power of using social media in a local context focuses most directly on just those things that make “local&# different: being “here,&# connecting online and offline, taking action collectively and delivering services. I think there’s a lot of potential for hyper local search and the power that comes with geo-tags/data.

Local 143
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Wiring the Green Movement for Earth Day

Amy Sample Ward

Facebook has lots of applications, it’s true: whether they are specifically targeted at “green&# efforts (like the lil green patch app) or not (like Causes ). Change.org’s Climate Change cause area has over 23,000 members. Should EDN be an aggregator for the sector, pulling in news and reports, information and so on?

Green 102
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Tips on how to mobilize your supporters

Care2

. • JD Lasica (that’s me) offered a one-stop shop for resources on how nonprofits and cause organizations can use social tools : a landing page that aggregates resources on social networking tutorials, handouts, top fund-raising tools and much more. Also, download this free flyer on 12 steps to mobilize your cause.

Mobile 52
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New on SSIR: #4Change Examines Social Media for the Climate Change Movement

Amy Sample Ward

Many social media tools are specifically designed for users to tell stories and voice opinions, others are built as aggregators and distributors of users’ stories. . “Social media is a storytelling tool, it’s let voices effected by climate change be heard around the world&# (@ amysampleward ). Examples of Social Media.