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New on SSIR: Global Tools for Going Local

Amy Sample Ward

Global use of social media is also a great way to amplify voices, ideas, and stories. The power of using social media in a local context focuses most directly on just those things that make “local&# different: being “here,&# connecting online and offline, taking action collectively and delivering services.

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New on SSIR: #4Change Examines Social Media for the Climate Change Movement

Amy Sample Ward

Lesson #1: Voice. “Social media is a storytelling tool, it’s let voices effected by climate change be heard around the world&# (@ amysampleward ). Many social media tools are specifically designed for users to tell stories and voice opinions, others are built as aggregators and distributors of users’ stories.

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Wiring the Green Movement for Earth Day

Amy Sample Ward

Facebook has lots of applications, it’s true: whether they are specifically targeted at “green&# efforts (like the lil green patch app) or not (like Causes ). The climate change movement has shown a lot of focus on helping people effected by climate change (everyone) share their story, voice their concerns.

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Hello, Washington Post: Dolllars Per Facebook Donor Is Not the Right Metric for Success

Beth's Blog: How Nonprofits Can Use Social Media

This morning the Washington Post published an article titled " To Nonprofits Seeking Cash, Facebook App Isn't So Green: Though Popular, 'Causes' Ineffective for Fundraising." Proclaiming that fundraising using Facebook Causes was a failure based on a calculation of dollars per donor. . It doesn't work that way."

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Creating Your Organization's Social Media Strategy Map

Beth's Blog: How Nonprofits Can Use Social Media

You may also want to improve your organization's reputation as an expert by being consistently involved in discussions on topics or aggregating information that are relevant to your organization. Is there an “offline” marketing push that you need to support/connect? Addressing personality versus organizational voice.

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[VIDEO] How To Lead And Manage In Our New Nonprofit Work Reality

Bloomerang

Full Transcript: Steven: You’ll hear a robot voice. And if you have not heard, I have a podcast, “Let’s Take This Offline,” and you can go ahead and binge listen while you do your running, or your walking, or you’re sitting lakeside this summer, kind of decompressing from a really hellish year.

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111 Low-Cost or Free OnlineTools for Nonprofits

Nonprofit Tech for Good

Ideal for mobile social media managers, VoiceTexter is an iPhone app that instantly transcribes your voice messages. Twubs is a Twitter chat management tool that aggregates tweets, pics, and video into branded hashtag pages. In just a few clicks your supporters can donate a tweet or status update to benefit your cause.

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