NTEN

MAY 15, 2009

Email still performs incredibly well across all categories -- from fundraising to advocacy. This may indicate the influence of social media on email. Tags: Advocacy benchmarks email Fundraising m+r marketing metrics newsletters NPTech NTEN. Open rates and click-throughs are holding steady. Integrated campaigns matter.

Benchmark 50

Benchmark Studies Advocacy Case Study 50

Care2

APRIL 22, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

JUNE 30, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Avoid the wonk. Everybody does it.

Social Media 40

Social Media Advocacy Online Tips 40

NTEN

APRIL 20, 2011

That's because you already know advocacy work involves matching your grassroots members and volunteers up with the elected officials they can influence. But what if I used the term "legistlative district" or "eclected official lookup" -- you'd pay attention, right? You can find out more here.

API 60

API United States Advocacy Map 60

NTEN

JANUARY 14, 2009

Your annual fundraising or advocacy efforts are no different: you need a certain part of your base to respond, you need to bring a certain number of new supporters to your organization, and you need to be viewed as an authority in your area. . And influence is hard to measure. Influence of the sites/people talking about your video.

ROI 66

ROI Social Media Media Social 66

NTEN

JANUARY 27, 2010

They all use principles of behavioral economics to influence their audience's decisions. A reaction to "rationality" -- the concept that people use reason to make choices -- behavioral economics identifies social, cognitive, and emotional factors that influence decisions. The answer? And you can too. The big takeaway?

Mali 59

Mali France Africa Influence 59

Care2

NOVEMBER 25, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Celebrities? Places of worship?

Celebrate 28

Celebrate Social Media Advocacy Online 28

Care2

AUGUST 22, 2013

Cycle through a combination of blog authors and guest bloggers from within your organization, board members, influencers, etc. Nonprofit Online Advertising Online Advocacy Online Fundraising Online Marketing Social Networking Technology Trends Web 2.0 Publish 1-2 blog posts each week. Spotlight/Profile, Interview.

Online 71

Online Tips Calendar Test 71

Care2

MARCH 13, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Whitehouse.gov 2.0:

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

APRIL 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) RSS feeds are your friends.

Social Media 35

Social Media Communication Tips Advocacy 35

Care2

JUNE 11, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) We happen to agree with her. ;O)

Social Media 28

Social Media Advocacy Case Study Report 28

Care2

JANUARY 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Thanks for participating!

Survey 28

Survey Social Media Advocacy Case Study 28

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Michele Martin has an excellent post about how to make the most of Netvibes, an RSS reader, for nonprofit applications such as advocacy, marketing, and customer service. John Bell of the 360 Digital Influence Blog says " It's Time for Measurement of Social Media " which looks at the ROI and identifies some success metrics.

RSS 50

RSS Story Summary Screencast 50

Care2

MAY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 34

Social Media Tools Online Advocacy 34

Care2

AUGUST 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Case Study 28

Case Study Conservancy Studies Social Media 28

NTEN

MARCH 3, 2011

What kind of influence do they have – how many followers do they have, what kind of people are following them? Based on tone and influence, you should make an executive decision on who this person is and if they can be turned around. Are they a known detractor or troll? Identify the tone. Are they annoyed? REALLY angry?

Social Media 99

Social Media Tools Media Free 99

NTEN

FEBRUARY 17, 2010

There is little debate that online communication, fundraising, and advocacy have become important parts of the modern nonprofit's fundraising and marketing mix. Email and direct mail from nonprofits have virtually the same influence on consumers' decisions to give at 27% and 28% respectively -- email closed a 10% gap from 2008 to 2009.1.

Online 74

Online Giving Convio Mobile 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I also plan to continue blogging about these topics - focusing on writing in-depth thought pieces as well as aggregate and summarize the best thinking in the nptech field. Return on Influence: This will be a deep dive into social media metrics and keeping an eye on the new tools that will no doubt debut to help us measure.

Goal 50

Goal ROI Wiki Metrics 50

Care2

JULY 2, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 70

Social Media Track Media Tools 70

Connection Cafe

MARCH 28, 2017

This conference brings together some of the top minds in nptech and gives attendees a chance to discuss what’s happening across the industry and share best practices for how to work smarter and create bigger, lasting impact with technology. can help you find your everyday social media influencers. Tools like Attentive.ly

Technology 20

Technology Impact Tips Blackbaud 20

Care2

JUNE 1, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Mail 47

Mail Social Media Online Advocacy 47

Care2

APRIL 21, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Avatar 42

Avatar Life Online Social Media 42

Care2

APRIL 21, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Avatar 37

Avatar Life Campaign Social Media 37

Tech Soup

DECEMBER 9, 2013

In 2013, she co-authored Social Change Anytime Everywhere: How to implement online multichannel strategies to spark advocacy, raise money, and engage your community with Allyson Kaplin. She also writes for the Stanford Social Innovation Review and she also has one of the most read personal blogs in NPTech. " Beth Kanter.

Celebrate 90

Celebrate News Technology Nonprofit 90

Tech Soup

JANUARY 8, 2013

For instance, using combined datasets on health and education for NGOs and charities could help influence policy decisions, advocacy, and strategic planning for nonprofits. She essentially finds that big data is a significant opportunity for NGOs to democratize data and make it public, and also to identify patterns of need.

Tech 74

Tech Library Internet Nonprofit 74