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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy.

Metrics 100
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Does Your Nonprofit Need a Website Revamp? How to Tell

Top Nonprofits

All advocacy campaigns, social media links, and other engagement opportunities should be relevant and available for your audience to get involved with directly on your website. For instance, if your mission has to do with environmental conservation, you may choose green as one brand color. Engagement opportunities. Typography.

Websites 115
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A Valentine's Day A/B Test Case Study in Action

Care2

We can maintain a steady stream of e-retail orders by adding one item to a normal e-news alert or latest news email.

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5 Strategies for Building Long-Term Donor Relationships

DNL OmniMedia

Here are five strategies to help your nonprofit increase your supporters’ value and build relationships that stand the test of time. For example, a nonprofit dedicated to conservation might share updates on the population rates of endangered species a supporter donated to help protect. Personalize communication.

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Using Design Thinking for A Foundation’s Investment Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Grantees, Experts, and Partners at the end of the Brainerd Foundation’s 21st Century Advocacy Design Lab. In some ways, a design lab can be thought of as “participatory research and testing.”. As part of its sunset strategy , the foundation is developing an initiative to support 21st Century Advocacy.

Design 50
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QR Codes in Action. Five Nonprofits Share their Experiences

Care2

Perhaps some of their ideas will resonate with you enough to test similar ideas for one of your upcoming marketing campaigns. “The QR code links to our lead advocacy volunteer telling her story and briefly describing the benefits of joining our advocacy team,&# said Mike Kondratick at JDRF.

Share 75
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Sneak Peek: The Science Behind Engaging Your Supporters

Everyaction

I have a bizarrely diverse background in talking to supporters—from doing constituent communications for Bernie Sanders, to working in online advocacy, to doing integrated membership and philanthropy for The Nature Conservancy, to doing nonprofit brand and messaging work for PR firm.

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