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The Building Blocks of a Digital Advocacy Campaign, Part 2

Media Cause

Fostering Authentic Relationships With and Amongst Your Audience Digital advocacy is critical to moving missions forward, creating systemic change, educating your base, and mobilizing leaders who are loyal to your organization and committed to the larger movement in which you operate. Read the full case study here.

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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

Twitter is also used as a complementary advocacy strategy when reaching out to policymakers on a human rights issue. Please share your experience in the comments below. When conflict broke out in the Central African Republic, they started the CARcrisis hashtag on Twitter. There’s another benefit.

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Case Study: Facebook for Volunteer Recruitment at AVP

NTEN

I think one of the things for us, where we’re successful, is the diversity of things we’re recruiting for—direct services, advocacy, outreach. Note: You can read the complete case study and the entire June Issue of NTEN:Change online for free. Leave your feedback in the comments!). He lives in Portland, OR.

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Tapping Small and Local Donors on Twitter: A Girls Inc. Case Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) of Chattanooga.

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Vote and Comment for ALL these Awesome Nonprofit Panels at SXSW!

Beth's Blog: How Nonprofits Can Use Social Media

(And, if you submitted a nonprofit panel - and I managed to miss it while scanning 2200 in ten minutes - please add the link and description in a comment. you'll hear case studies of social media disasters and how they could have been prevented, as well as how brands have dealt with potential PR nightmares. By Skylar Woodward.

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CASE STUDY: Care2 Recruits 10,000 for CHEJ Campaign - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Copyright © 2008, Care2.com

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CASE STUDY: Marine Conservation Group Wins Victory with Care2 - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Copyright © 2008, Care2.com