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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. .

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Climate Justice in the field: An interview with the Donors of Color Network

Candid

Though the growing climate crisis makes headlines every day, its enormity and complexity can be overwhelming to donors who often struggle to know where to begin and how to devise equitable strategies to address its impacts. However, collecting and sharing demographic data poses a learning curve for many organizations.

professionals

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Building Blocks of Effective Creative: Relevance

M+R

It’s how we communicate compassion and outrage and hope, how we turn abstract and complex issues into concrete and immediate action. That’s why so many email messages begin “Dear <First_Name> ” It’s why ads are targeted based on demographics and user behavior, and why remarketing is a powerful tool. Source: World Wildlife Fund.

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How ChatGPT Can Revolutionize Fundraising for Nonprofits

Greater Giving

Provide Data Insights Generate Engaging Content ChatGPT can assist fundraiser professionals in generating engaging content ideas for their fundraising campaigns. This data can include donation patterns, preferences, and demographics, enabling fundraiser professionals to target their efforts more effectively.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Those insights should drive messaging and campaigns. Apply those lessons.

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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

There are, and always will be, other headlines, but your supporters are your supporters because they care about your work. This year’s calendar requires careful planning and timing based on your organization, issue area, and advocacy, fundraising, and campaign activations. How will this year’s calendar: …have implications for timing?

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

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