Action Benchmark Measure NTEN 
NTEN
OCTOBER 24, 2011
Read the complete article in NTEN's new quarterly journal for nonprofit leaders by subscribing to the journal for free! ] After a year-end appeal, you probably spend some time measuring your results against past campaigns to learn what you did particularly well and what you could improve. Measuring is how you decide which is which.
NTEN
JUNE 4, 2013
And very few organizations are applying that data to make decisions about their programs or measure their strategic outcomes. In the spring of 2013, NTEN and Avectra surveyed nonprofit communications, fundraising, and leadership staff about their engagement data management practices, findings, and future plans.
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Care2
MARCH 22, 2011
Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Online Fundraising.
Forum One
MAY 4, 2010
A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. Still, these reports are some of the best measuring sticks we have.
NetWits
NOVEMBER 11, 2010
Each was focused on getting their supporter base to take action by registering for a physical event or support the event by making a donation. No Call to Action. I actually read a few non-profit emails today that gave me no ability to take action. The take away is simple here – always have a call to action.
NTEN
JULY 5, 2012
Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Daily Action Rate? A: Of course!
NTEN
AUGUST 25, 2011
Here at NTEN, we find it valuable to keep track of both numbers. The traditional measure of open rates – total messages opened ÷ total messages delivered – should be used to gauge the overall health of your e-mail program. The average of all the open rates of every message you send is a measure of how well you segment your lists.
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