NetWits

APRIL 4, 2012

The 2012 Nonprofit Social Networking Benchmark Report was released at 12NTC yesterday and it’s already stirring up discussions about how nonprofits are leveraging social networks as part of their fundraising and communications strategy. Don’t forget to download the complete 2012 Nonprofit Social Networking Benchmark Report.

Social Media 242

Social Media Media Social Social Network 242

Amy Sample Ward

DECEMBER 22, 2011

The first step in starting to measure your impact is to identify the major outcomes that you want to examine. For each outcome, specify what observable measures, or indicators, will suggest that you’re achieving that key outcome for impact. By Julie Macalik, with Greenlights for Nonprofit Success.

Measure 143

Measure Issue Impact Method 143

AFP Blog

SEPTEMBER 4, 2012

How does your org measure up to others? Research Benchmark Tool : NTEN's Nonprofit Technology Benchmarking Tool is based on our annual research on technology staffing and spending, and it provides you with dynamic reports, customized to your organizational staffing and budget levels.

Org 24

Org Benchmark Measure Research 24

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. Still, these reports are some of the best measuring sticks we have.

Benchmark 50

Benchmark Convio Trend Statistics 50

EveryAction

AUGUST 11, 2016

This post originally appeared in NTEN's July Connect newsletter. In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. What Email Deliverability Is and Isn’t.

email 100

email Spam Money Fundraising 100

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Are enewsletters still worth your organization’s time? Online Fundraising.

Benchmark 76

Benchmark Advocacy Studies Metrics 76

NTEN

JUNE 4, 2013

And very few organizations are applying that data to make decisions about their programs or measure their strategic outcomes. In the spring of 2013, NTEN and Avectra surveyed nonprofit communications, fundraising, and leadership staff about their engagement data management practices, findings, and future plans.

Studies 89

Studies Data Report Management 89

NTEN

FEBRUARY 22, 2010

Session: Online Fundraising Benchmarks and Metrics. Measuring your results instead of just counting clicks, opens, and tweets. If you can’t measure it, then you can’t manage it. Industry benchmarks are meaningless unless you know how your organization compares to them. It all starts with measuring your own performance.

Benchmark 44

Benchmark Metrics Question Online 44

TechImpact

OCTOBER 10, 2013

Upgrading your nonprofits technology is always a must-do, however not proving the proper post-implementation measures can lead to a lack of adoption or low use of new features, rendering the investment worthless. Here are 6 strategies for increasing adoption and user awareness from NTEN. Benchmarking. Usability Testing.

Technology 138

Technology Strategy Adopt Industry 138

NTEN

DECEMBER 19, 2011

The first step in starting to measure your impact is to identify the major outcomes that you want to examine. For each outcome, specify what observable measures, or indicators, will suggest that you're achieving that key outcome for impact. Read the complete article, "From Outcomes to Impact," by subscribing to the journal for free! ].

Measure 81

Measure Issue Impact Survey 81

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. It’s a topic that NTEN’s executive director, Holly Ross, has covered with this must-read post: “ Four Ways Nonprofits Can Increase Their Impact With Data.”. I’d love to see a survey of nonprofit measurement practice that quantifies this.

Results 95

Results Data Charlotte Measure 95

Tech Soup

MAY 14, 2009

M+R Strategic Services and NTEN are about to host an in-person event in Washington, DC from 1:30-3:00 p.m. The event will reveal the results of the 2009 eNonprofit Benchmarks Study , which: Provides updated industry-wide metrics to analyze your online program. Discusses how the financial crisis is affecting online fundraising.

Benchmark 43

Benchmark Results Studies DC 43

Amy Sample Ward

MARCH 23, 2011

New Report: 2011 eNonprofit Benchmarks Study | NTEN – "A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study, just released at the 2011 NTC by M+R and NTEN. Today, on every measure of growth and engagement, Twitter is growing at a record pace.

Web 105

Web New York City Lebanon Benchmark 105

3rd Sector Labs

APRIL 23, 2014

QUESTION: NTEN just held an online fundraising benchmark webinar, where they talked about email open rates being low, and organizations raising something like $17 for every 1000 emails sent. One important point that may be overlooked when looked at big data surveys is the purpose behind the online outreach that is being measured.

Data 133

Data Management Rate Benchmark 133

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2012

Mission Measurement (@MissionMeasure) September 5, 2012. The September, 2012 Issue of the NTEN Change Journal is pure crack for nonprofit #datanerds (folks who would definitely wear a t-shirt emblazoned with “I Love Data! The first step is go download and read the new issue of the NTEN Journal.

Attention 99

Attention Data Fundraising Journal 99

NTEN

MAY 10, 2010

If your organization isn't measuring the results of its social media initiatives, you may be wasting time and effort. Tags: NPTech NTEN. Let's create a Ning site! No budget for a web site redesign? Start a Facebook Page instead! Maybe it will work. Ah, 2008, you are missed. Well, playtime's over. You just don't know it yet!)

Social Network 67

Social Network Network Ning Social 67

NTEN

MAY 20, 2013

You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research. Another way we measure technology staffing levels is determing the Tech Staff - to - Organizational Staff Ratio.

Ratio 85

Ratio Report Technology Comparison 85

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. It uses metrics to measure your results and help you improve your strategy over time. Use of metrics to measure your results.

ROI 50

ROI Social Media Slides NTEN 50

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us! A: Of course!

Metrics 64

Metrics Facebook Question Benchmark 64

Tech Soup

SEPTEMBER 15, 2016

Data is such a buzzword these days that it has become almost meaningless, although according to the Merriam-Webster dictionary , data is "factual information (as measurements or statistics) used as a basis for reasoning, discussion, or calculation." How Data Can Improve Your Grantseeking. We want you to be able to.

Grant 36

Grant Data Develop Strategy 36

NTEN

AUGUST 25, 2011

Here at NTEN, we find it valuable to keep track of both numbers. The traditional measure of open rates – total messages opened ÷ total messages delivered – should be used to gauge the overall health of your e-mail program. The average of all the open rates of every message you send is a measure of how well you segment your lists.

Rate 61

Rate Open Benchmark Mail 61

NTEN

MAY 17, 2013

As you refine your fundraising strategy and explore new ways of connecting with donors, check out Blackbaud ''s 2013 Online Marketing Benchmark Study for Nonprofits to compare your organization to others and gather new ideas. to "Salesforce security settings." Funding from the Bill & Melinda Gates Foundation and the John S. and James L.

Research 70

Research Tools Tips Drupal 70

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” Internet Director. Web Producer. Online Campaigner.

Campaign 97

Campaign Online Chapter Synchronous 97

NetWits

NOVEMBER 11, 2010

As with anything you’re trying to get better at if you don’t measure it you’ll never know if you’re improving. Here’s a great report by NTEN and M+R on non-profit emarketing benchmarks as well as a quick look at what the open, click through, response and unsubscribe rates look like. Lacking Analytics. What am I missing?

email 212

email Profit Registration Review 212

Connection Cafe

JUNE 22, 2017

While it might seem a little early to start thinking about 2018 to some (hint: it’s not ), it’s the perfect time to benchmark where 2017 has taken you. Gail Perry’s insightful blog post and scorecard will give you a realistic measurement into the organization and productivity of your programs. .

Resource 48

Resource Blackbaud Chart Retention 48

Zen and the Art of Nonprofit Technology

APRIL 17, 2008

They have released two studies, one on the “wired wealthy&# and another which is a “nonprofit benchmark index&# study – basically providing some benchmarks for organizations to measure themselves against, traffic, email newsletter click through rates, etc. They’ve been doing some nonprofit research.

Open Source 111

Open Source Convio Benchmark RSS 111

NTEN

SEPTEMBER 9, 2010

The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations. A recent meeting of the donorCentrics Internet Giving Benchmarking Group reviewed online and offline giving between 2005 and 2009. Tags: NPTech NTEN Fundraising. Multichannel is Magic.

Trend 86

Trend Online Fundraising Offline 86

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Tags: Data Newsletter NPTech NTEN steve peretz Communications.

Metrics 55

Metrics Benchmark Rate Newsletter 55

NTEN

APRIL 16, 2009

With more than ten years of experience under our collective belts, the best practices for evaluating email marketing campaigns are well established, but nonprofits continue to underutilize ways to measure and evaluate the success of these campaigns. This is useful as a measure of the effectiveness of your subject line.

Metrics 53

Metrics email Campaign Rate 53

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Attend NTEN's NTC Conference in April and attend the social media tracks.

Awareness 100

Awareness Tips Social Media RSS 100

Connection Cafe

JUNE 28, 2019

While it might seem a little early to start thinking about 2020 to some (hint: it’s not), it’s the perfect time to benchmark where 2019 has taken you. Gail Perry’s insightful blog post and scorecard will give you a realistic measurement into the organization and productivity of your programs. Use this checklist to check in.

Blackbaud 37

Blackbaud Nonprofit Hints eBook 37

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. Web Analytics As Simple Gifts To Measure Mission 3. Let's say I visited the NTEN web site 4 times, Alan Benamer visited 3 times, and Laura Quinn visited 5 times.

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Screencast Analytics Measure Web 50

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.

email 48

email Campaign Test Benchmark 48

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

Anyway, here's my takeaways: Need to know how to convince "C-Suite" (corporate level executives) that social media is required to compete in today's economy and that it is measurable. As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!". We know that.

Public 50

Public Metrics ROI Chapter 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success.

Social Media 98

Social Media Media Tips Social 98

Care2

JUNE 15, 2011

In this webinar, fundraising experts from Union of Concerned Scientists, Blackbaud and Care2 will analyze the most significant results of the newly released 2011 donorCentrics Internet and Multichannel Giving Benchmark Report. Jocelyn recently joined the board of directors of NTEN (Nonprofit Technology Network). ?.

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

According to the “ eNonprofit Benchmarks Study ” done by NTEN (shout out to Holly Ross ) email is still the “killer app” that reaches the most people. What is measured you ask? . That score measures how engaging your posts have been to users in the last 7 days. Why is this important?

Facebook 97

Facebook Stats Los Angeles Tips 97