Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%.

Rate 75

Rate email Advocacy Social Media 75

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. Website Traffic and Conversion Rates. ” The average online gift was $89. .

Benchmark 70

Benchmark Studies Money Raise 70

Care2

JANUARY 6, 2012

When is the last time you sat down and analyzed your donation page completion rates - meaning the number of people who clicked to your donate page from an online fundraising appeal but did not complete the donation? And when you looked at the results was the abandonment rate high or low?

Online 71

Online Practice Fundraising Rate 71

Care2

FEBRUARY 7, 2014

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. in 2013 compared to 2012 (You can take a look at the review I did of their 2012 study). Online giving on #GivingTuesday in 2013 was up 90%, compared to 2012.

Benchmark 73

Benchmark Studies Online Donation 73

Connection Cafe

APRIL 3, 2012

The sixth annual Convio Online Marketing Benchmark Index Study is now officially released. At a macro-level, we continue to see online engagement growing at a healthy rate. In fact, over the past five or six years, online fundraising has grown at a similar rate to retail e-commerce, good news for nonprofits.

Benchmark 48

Benchmark Convio Studies Summary 48

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Retention rate (of participants, team captains, team members).

Metrics 42

Metrics Benchmark Fundraising Stats 42

Care2

FEBRUARY 7, 2014

in 2013 compared to 2012. Online giving on #GivingTuesday in 2013 was up 90%, compared to 2012. increase from 2012. This is the second consecutive year that online giving has experienced double-digit growth rates. Marketing Research Nonprofit Benchmark Studies Online Fundraising Trends'

Report 77

Report Online Donation Giving 77

Connection Cafe

MAY 9, 2013

Similarly, the results or value of efforts we make in our fundraising can accurately be measured in numbers. Key Numbers in Peer-to-Peer Fundraising. Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. Common peer-to-peer benchmarks include the following: Repeat attendance.

Analytics 40

Analytics Benchmark Fundraising Metrics 40

NetWits

APRIL 26, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. Download the report now! . Monthly giving is important. But don’t just offer recurring giving.

Websites 207

Websites Online Donor Cancer 207

Connection Cafe

JULY 12, 2013

In my previous posts, I shared how NEXT Worldwide and AIDS Arms encourage their participants to use centralized fundraising tools, but how do you know if your participants are using these tools? Individuals who personalize their fundraising pages and use online tools raise six times more funds than those who do not. Sending emails?

Online 38

Online Fundraising Metrics Benchmark 38

NTEN

OCTOBER 23, 2012

Luckily, there are plenty of opportunities to do so: you can nominate local unsung heroes or become a speed catcher for young leaders (read on to learn what that means), or find resources to help your organization have a successful fundraising season! GreatNonprofits announced the launch of its "community-sourced" Top-Rated Awards.

Award 61

Award Oregon Fundraising New York City 61

Neon CRM

JULY 19, 2023

As a nonprofit fundraiser, you know this means only one thing: Giving season is almost here! 1/4th of Annual Nonprofit Revenue is Raised in December Source: M+R Benchmarks According to the 2023 M+R Benchmarks Report , December giving accounts for roughly one fourth (26%) of annual nonprofit revenue. Get the guide 2.

Statistics 98

Statistics Giving Fundraising Benchmark 98

Connection Cafe

MAY 23, 2013

Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. It should be noted, like other benchmark reports, nonprofits within the study vary from year-to-year.). (It Benchmarks are helpful, but your data is what matters most.

Websites 44

Websites Comparison Analytics Search 44

NonProfit Hub

MAY 12, 2014

In 2013, internet users donated more than any previous year, with online giving up 14% since 2012. Couple those two facts, and a long donation form could be killing your conversion rate. Download the full 2014 M+R Benchmarks Study. More than 5.5 Simply put, people hate filling out long forms.

Online 55

Online Giving NPO Paypal 55

Connection Cafe

AUGUST 9, 2013

Delivering personalized content to your audiences can significantly increase click-through rates. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.

email 48

email Campaign Test Benchmark 48

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) How do you compare? Environmental $2.59

Advocacy 44

Advocacy Social Media email Online 44

Connection Cafe

NOVEMBER 26, 2013

As a fundraiser, you pour your heart and soul into preparing the year-end campaign, but by the time the champagne has popped, the new year is off to the races before you have time to catch your breath. That may sound cold, if not ruthless, but you’re a fundraiser first. Interactive Online Fundraising' We’ve all been there.

Build 38

Build Donor Channel Sound 38

Care2

MARCH 25, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) How do you compare? Environmental $2.59

Advocacy 44

Advocacy Social Media email Online 44

Connection Cafe

MAY 25, 2016

When it comes to peer-to-peer fundraising events, there are a few indisputable truths—you will have zero dollar participants, you won’t have enough port-a-potties, and people will do anything to get a t-shirt. The Turnkey study examined 93 programs from 33 organizations between 2012 and 2015. says study author Katrina Van Huss).

Program 22

Program Gift Studies Badge 22

NTEN

APRIL 9, 2014

Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. We''ve crunched the numbers from 53 nonprofit organizations to define this year''s industry standards for online fundraising, advocacy, and list building. 2013 really raised the bar for online fundraising. Email open rates were down 4%.

Benchmark 98

Benchmark Studies Report Advocacy 98

Connection Cafe

MAY 8, 2012

A couple weeks ago we released our 2012 Online Marketing Nonprofit Benchmark study. To whet your whistle, here are just 10 of the interesting insights this bad boy contains: The median growth rate for online fundraising is 15.8%. First time donations account for a median 37.27% of online fundraising.

Online 55

Online Fundraising Org Benchmark 55

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

2013 eNonprofit Benchmarks Study. Key Finding: Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached through social media networks like Facebook! The report provides benchmarks for FB and Twitter, including engagement rates and fan growth rate.

Studies 112

Studies Research Attention Data 112

Connection Cafe

DECEMBER 31, 2013

Frank Barry get’s right to the point – online fundraising isn’t a fad. As a matter of fact, online fundraising accounts for seven-percent of total fundraising and has seen double-digit growth over the past four years. What’s a fundraiser to do?

Meme 51

Meme Ideas Content Generation 51

Connection Cafe

JULY 3, 2013

Online fundraising continues to shine, but there’s more to the story. billion dollars in 2012. According to the Online Marketing Benchmark Study for Nonprofits [ Download Now !] and the Charitable Giving Report , online fundraising saw double-digit growth for the fourth consecutive year [ Tweet it !].

Metrics 52

Metrics Online Benchmark Fundraising 52