2011 Donor Industry Internet 
NetWits
JUNE 14, 2012
Download the full Internet & Multichannel Fundraising Report. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors.
NetWits
AUGUST 8, 2012
Online donor solicitations are powerful. The allure to both nonprofits and potential donors is obvious. The Surprising Truth About Online Donors. Many organizations see the immediacy of giving, the larger average donations from online donors, and the relatively low costs in producing solicitations and look no further.
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NetWits
MAY 22, 2012
Online donors are a generous group. In fact, online donors are worth a lot more than offline donors. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report.
TechImpact
MAY 6, 2014
The truth is, with the internet of things on the horizon, mobile marketing will not only become the norm, it will become an necessary outlet that will enable marketers to automatically identify a potential donors and consumers, then deliver a targeted, compelling message directly to that person’s mobile device. xAd, 2012).
sgEngage
APRIL 12, 2011
All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Good Nonprofit Infographics Posted by Steve MacLaughlin on April 12th, 2011 Who doesn’t love a good infographic? A lot of good information about how donors research their giving to nonprofits. All Rights Reserved
Connection Cafe
JUNE 10, 2014
There is no perfect answer, but we all know there are two basic ways to raise more money: Ask your existing donors to give more. Find new donors (while keeping the ones you have). Since donors everywhere are still a bit skeptical about the state of the economy, asking all of them to give substantially more may be a tough row to hoe.
ASU Lodestar Center
MAY 18, 2016
Solving basic social problems requires a level of sustainable investment that donors and government cannot provide alone. The core mission is thereby freed from total dependence upon the decisions of donors. Helms founded Goodwill in 1902, described it as an “industrial program as well as a social service enterprise.”
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