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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. Download the full Internet & Multichannel Fundraising Report. Download Now!

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2011 MyCharityConnects Conference Keynote

Amy Sample Ward

Date : June 6, 2011, 9 am – 10:15 am. Description : Try as we might to do everything ourselves, our campaigns, our programs, and our missions rely on the community for success. Engaging our community, online and offline, can generate the momentum we need to build a movement. Location : Toronto, ON, Canada.

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Solutions to Turning Offline Donors into Online Supporters

Connection Cafe

Online fundraising has seen a remarkable rise in the past few years. While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. So which are these extra ingredients when adopting an online reach for donations?

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Multichannel Fundraising: Magic or Myth?

NetWits

So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. For example, while online is far and away the giving channel of choice for new donors under age 65, those same donors renew via offline channels 40% of the time. Register today!

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Great reads from around the web on May 3rd

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). One is the most obvious and slightly boring, which is that online engagement is an as-well-as, and not an instead-of. What do you think? than ever before.

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Just in Time for the Giving Season: The Online Giving Study

NTEN

Teaser: Network for Good has released a fantastic new report, " The Online Giving Study: A Call to Reinvent Donor Relationships ". They've examined $381 million in online giving over a period of 7 years. Best of all, there's still time for you to use the information they've put out there to help your end of year campaigns.

Studies 94
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Just in Time for the Giving Season: The Online Giving Study

NTEN

Network for Good has released a fantastic new report, " The Online Giving Study: A Call to Reinvent Donor Relationships ". They've examined $381 million in online giving over a period of 7 years. Best of all, there's still time for you to use the information they've put out there to help your end of year campaigns.

Studies 89