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Great reads from around the web on January 25th

Amy Sample Ward

"This contest was the culmination of a two-part "vote for me" cause marketing strategy that started in November and has been rife with controversy. "This contest was the culmination of a two-part "vote for me" cause marketing strategy that started in November and has been rife with controversy.

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Guest Post by Katherine Hutt: A Small Nonprofit's Strategy for Pepsi Refresh Contest

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: This post was written before the New York Times article describing a misstep with the Pepsi Charity Contest. For context, please see this guest post by Bonin Bough, The Global Director of Social Media for Pepsi, published earlier this month. Unfortunately, we can’t measure click-throughs on Linked-In or Facebook.

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Great reads from around the web on January 15th

Amy Sample Ward

In partnering with the White House, National Lab Day, and videogame makers Sony and EA, the Digital media and Learning Competitions has prizes up to $200,000 and is open to all kinds of innovative projects (including games) that make use of digital media for education and social change. Submissions close January 22, 2010."

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GiveMN 2012 Giving Day by the Numbers

Beth's Blog: How Nonprofits Can Use Social Media

But this year, the buzz leading up to the November 15 event on Twitter and Facebook, as well as on sites like YouTube and Linkedin, was even stronger. Based on our post-event survey of more than 9,000 individual donors, 67 percent heard about the event via email, 23 percent via Facebook, and 4 percent via Twitter.

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See What’s Out There » Blog Archive » The Contest: User Generated Crap, er… Content

See3

It is fueled by easy-to-use blog software, social networking sites like MySpace and Facebook, and the online video phenomenon of YouTube, and a thousand other video sharing sites. One way to get people to create content for you is through contests. The current Heinz contest is a great example.

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6 Fundraising Platforms That Have Disrupted Charitable Giving Forever

Beth's Blog: How Nonprofits Can Use Social Media

Disruptor: Facebook. Disruptive Model: Social Network. Why Facebook is a Fundraising Game Changer: John Haydon, blogger and author of Facebook Marketing for Dummies , believes that without Facebook pushing the limits of how people use social media, fundraising wouldn’t be as social.

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Vote and Comment for ALL these Awesome Nonprofit Panels at SXSW!

Beth's Blog: How Nonprofits Can Use Social Media

The SXSW Interactive Festival (scheduled March 11-15, 2010 in Austin, Texas) is a mega huge social media industry event. In order to do this, they need to work with free agents, hyper-connected individuals who are passionate about social change, but don’t work within institutional walls. They want to connect.

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