Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Plan on spending some time on this and blow your boss away next time you bring her your web stats and action plan! More and more people are reading content, your content, via RSS through tools like Google Reader so make it easy to find on every page of your site. Another Tip : Not sure how to get RSS from the Blackbaud Sphere CMS.

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NetWits

DECEMBER 21, 2010

Are you measuring the right social media metrics or do you have your head in the sand? So what type of metrics are non-profits tracking to determine if they are achieving their objectives? One metric I track on our Blog is RSS or eMail subscribers. Only 28% measure this metric!! Think about that for a minute or so.

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Metrics Social Media Track Profit 247

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

to quantify ROI Page views from our stats program & Video view count from youtube ??? s linking to you -referring URLs in stats program -google rss alerts (can be set to daily, as it happens, etc.) ??? to quantify exposure Time spent on page & Vote count from poll program ??? google syntax to show you who???s

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Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" While donors continued to donate money, the average gift was smaller.

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Convio Benchmark Studies Social Media 31

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2007

If anything, that's the most important thing about social media metrics or for any metrics. Metrics in context connected to action - whether to improve a program already underway or evaluate impact. I'm more interested right now in applying the metrics to program improvement. " (I think he even trademarked the term).

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

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Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2006

Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" the listserv question was focused on blog metrics and primarily as traffic and driving traffic! Are blog metrics all about traffic?

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Metrics Web Tools Technorati 50

Care2

SEPTEMBER 10, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Outcome measures would include stats from your website hosting provider on click-through behavior by users.

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Video Interview Social Media Online 28

Amy Sample Ward

APRIL 28, 2009

general awareness at around 40%, though… people don’t necessarily know they are consuming a podcast, audio embedded in rss etc. look at stats and compare to your audience to see if it is a fit. Gives you good metrics for downloads, where people are coming from, etc. existing and target. about 50/50 male/female.

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Podcast Support Files Audio 123

Care2

JULY 10, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Other interesting stats: the growth of referrals from Facebook and mobile browsers (more on that below).

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Social Media Trend Advocacy Online 34

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. But the stats. Word Press users can use General Stats plugin. He did and gave me permission to blog!

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). RSS reading patterns are changing.

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Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

But from my stats surcease of sorrow, I realized - some things you can’t keep score. And anxiously anticipating metrics that assign value even more; And my hopes have all the seeming of a marketer still dreaming, That my efforts not in vain, will yield intangibles and metrics all the same. Has rss capability.

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ROI Social Media Slides Media 76