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Crafting a Stellar Nonprofit Branding Strategy: 10 Quick TipsĀ 

Qgiv

Your logo, tagline, colors, and fonts should all be consistent and reflect your brand identity. Your branding should be reflected in all your communications, from your website and social media pages to your print materials and events. Share stats and information that people can easily understand. Tell your impact story.

Strategy 110
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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.

Stats 100
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Tracking Social Media Engagements and Conversions for Your Nonprofit

Classy

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Why and How to Measure the Engagement Rate.

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Year-End Appeal Guide

The Modern Nonprofit

While you want to include the program’s metrics and efficacy, you’ll also want the central piece to relate to a real story from your community. It’s cheaper to do than you might think, and stats show that your appeal will be 50% more likely to succeed if you do! Those stats you used earlier? What went well?

Guide 102
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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. But the exchange prompted some reflection on how I use Feedburner.

Metrics 81
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Reflections from Networked Nonprofit Workshop for 300 People

Beth's Blog: How Nonprofits Can Use Social Media

Some Reflections. Hashtag Stats. What the Hashtag is a simple tool for aggregating tweets into a transcript and some simple stats, but after experiencing Marc Meyerand Jason Breed ’s Hashtag Social Media Chat and their tool that aggregates tweets, I need to do some re-thinking. The Colorado Trust blog has notes here.).

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2021 Year-End Appeal Guide

The Modern Nonprofit

While you want to include the program’s metrics and efficacy, you’ll also want the central piece to relate to a real story from your community. It’s cheaper to do than you might think, and stats show that your appeal will be 50% more likely to succeed if you do! Those stats you used earlier? What went well?

Guide 98