Metrics Rate Ratio Test 
ASU Lodestar Center
APRIL 1, 2022
The problem with ratios. Charity watchdogs are a type of nonprofit that publicly share information about charities, including reviews and ratings. They often use financial ratios to measure a nonprofit's impact, but these do not most accurately showcase a program's efficiency.
Media Cause
NOVEMBER 15, 2022
This tool by WebAIM checks the contrast between your foreground and background by providing ratios based on hex codes. . This resource gives detailed WCAG ratings on how content appears as standard text, large text, and graphical objects. Remember, the contrast ratio between text and a text’s background should be at least 4.5:1.
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Top Nonprofits
MARCH 16, 2022
If your conversation rate is low or bounce rate is high, it’s a good indicator that your site isn’t engaging your visitors. However, if these engagement metrics are chronically low, your nonprofit may need more than routine maintenance—you may need an overhaul. For instance, large text should have at least a 3:1 contrast ratio.
Care2
JUNE 18, 2013
The three powerhouses, Guidestar, Charity Navigator, and Better Business Bureau, that foundations, philanthropists, and donors use to seek out information and ratings about nonprofits released an open letter to the nonprofit and foundation world yesterday. Do the organizations test and experiment in order to meet their mission?
Connection Cafe
AUGUST 9, 2013
Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Delivering personalized content to your audiences can significantly increase click-through rates. Call-to-Action Link Testing.
Care2
JANUARY 6, 2009
Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. Which metrics will help you achieve it? Bounce rate.
Nonprofits Source
JUNE 22, 2017
Tangible measurements are easy to calculate and can fall into any number of ratios and equations. Click Through Rate (CTR). Email Opt-In Rate. Once in the search analytics dashboard check the Clicks and CTR metrics and then filter by Pages. Cost Per Impression (CPM). Cost Per Marketing Qualified Lead.
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