Association Analytics

FEBRUARY 20, 2024

You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions. Associations can build thought leadership through blogs, white papers, publications, and appearances on webinars and podcasts.

Create 169

Create Strategy Associations Registration 169

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Module 169

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. The white paper is based on a roundtable held last year with a number of social media experts. It also raises the question, "Is influence what should be measured?" There's a lot to digest here.

Social Media 50

Social Media Influence Meme Media 50

sgEngage

JULY 20, 2021

In our most recent white paper, “ Exploring Environmental Social Governance ” we include a section that picks apart the pieces of ESG, including a list of some of the items under the “social” category. Can you talk about how Blackbaud measures the success of their goals?

Government 96

Government Social Blackbaud Companies 96

Eric Jacobsen Blog

FEBRUARY 14, 2011

Perhaps you ask a question or offer a downloadable white paper. Use free metrics and analytical tools to measure which of your postings are best read and shared. Include a call to action. Or, ask readers to sign up for your company's e-newsletter. Publish a list that is likely to be shared by your Blog's readers.

Tips 40

Tips Headline Metrics Newsletter 40

Connection Cafe

JANUARY 8, 2019

As a results consultant I had the pleasure of working with the SEFCU team to design a measurement framework that enabled SEFCU to become more targeted and specific about how they wanted to invest their human and financial capital to ultimately be able to demonstrate their success toward their end desired result of “measuring lives improved”.

Case Study 26

Case Study Change Strategy Studies 26

Tech Soup

JANUARY 8, 2013

With either scenario, there are many ways to get started, so please check out my colleague David Lamb’s white paper, The Basics of Prospect Management. The other missing element is providing metrics on your fundraising process and results. Without accurate and consistent data entry, you can't measure accurate results.

Data 44

Data Tips Blackbaud Gift 44