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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

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Cause Camp 2021 Speaker Line-Up

NonProfit Hub

Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes. She was recently named one of the top 25 Nonprofit IT Influencers to Follow in 2019 by BizTech Magazine.

Causes 92
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A Couple Really Interesting Social Media, ROI, and Nonprofit Links Worth A Click

Beth's Blog: How Nonprofits Can Use Social Media

It's making me think of Gary Haye's Transmedia Storytelling and Co-Creation framework. He points out the substantial influence that KD Paine (the goddess of social media measurement) has had on the field. Tags: ROI. It's where I grabbed the above slide show that offers a conceptual framework for strategy and metrics.

ROI 50
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Valuable Fundraising Lessons We Learned in 2017

Connection Cafe

4 Ways Data and Analytics Can Help Nonprofits Achieve Positive ROI: Measure and report your successes and use the data to plan for the future. New Study Monitors Dramatically Transforming Donor Behavior: Better understand what influences sector growth and how organizations can respond to the ever-changing market.

Lesson 34
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Social Media 101 TweetChat: Twitter

Tech Soup

The TechSoup Digital Storytelling Event offered an interesting example of a great tweet in that the campaign kicked off with a question posed on Twitter that gave followers an opportunity to share information and resources, opening up an engaging conversation on the topic of using video for nonprofits and libraries.

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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Effective ROI StoryTelling Techniques. Social Media Metrics: Distributed Influence. Giving Good Poke.

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My Goals For 2009

Beth's Blog: How Nonprofits Can Use Social Media

Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year. Return on Reflection: This inquiry won't be all number crunching because you really miss the value of a ROI analysis.

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