M+R

JULY 6, 2023

We know from our media advocacy campaigns that Twitter offered a public gathering place for journalists, thought leaders, and influencers to exchange ideas and comment on the news cycle. Post what you’d normally share on Twitter: A witty quip, a photo or video from an action, a link to your op-ed, or a meme about being the first to the party.

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Twitter Org Meme Alternative 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. pdf) starts the conversation and attempt to address a method to quantify influence. There's a lot to digest here.

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Social Media Influence Meme Media 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 28, 2015

The Hold A Sign Meme. The “Hold A Sign” meme has been around for almost ten years. Catie Clune asked me to participate in a “hold a sign meme” campaign her organization is running to Save Marin’s Coho. Key to their strategy was using influencers.

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Social Media Meme Media Contest 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If I have learned anything from co-writing a book about measurement , that it is not only important to collect your data, but leave space for reflection at the end of a campaign to harvest insights for the next campaign. I try to do this with any project I work on, whether it is a social media campaign as well as a training workshops.

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Social Media Online Learning Fundraising 129

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

This could be as simple as “If we post more links on Facebook with the embedded link tool, we will increase our reach” or any of the items that Mari Smith suggests you measure on Facebook. It’s a subjective and culturally influenced unconscious and involuntary response. Words : Language is tricky. Cultural nuances abound.

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Test Impact Experiment San Francisco 114

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2007

I'm here in Chicago for a very brief trip on a panel about metrics and measurement for museums called "New Spaces, New Measures." The New Metrics of Scholarly Authority by Michael Jensen published in the Chronicle in June, 2007 describes how scholarly authority is being influenced by Web 2.0. Via RSA Networks blog.

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Chicago Museum Network Conference 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. Stephen Downes describes the difficulty of measuring ROI of E-Learning with the best quote yet, "Measuring learning is still like measuring friendship.

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Convio API Nptech Summary 50