Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If I have learned anything from co-writing a book about measurement , that it is not only important to collect your data, but leave space for reflection at the end of a campaign to harvest insights for the next campaign. I try to do this with any project I work on, whether it is a social media campaign as well as a training workshops.

Social Media 129

Social Media Online Learning Fundraising 129

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. PostRank scoring is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. This analysis took all of five minutes. Measuring the Value of Your Blog. Giving Good Poke.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Fear that it will take staff time, there will be little return, and the return will not be as easily measurable as, say, a direct mail piece. The key skill is pattern analysis and of course, using what you find to inform decisions or actions. Fear about letting the public comment back "publicly". Especially in this economy.

Marketing 70

Marketing Blackboard Social Social Media 70

NTEN

MAY 27, 2010

Know when to respond and when not -- pay attention to people's tone and influence. Follow, participate, and create hashtags and memes. The measurement techniques by Beth Kanter of Zoetica In covering measurement recipes, my points were simple: Measuring Cup : Identify the right results and pick the right metrics to measure it.

Social Media 62

Social Media Media Cancer Social 62

Care2

JULY 2, 2009

60) Search « The Web’s Influence on Affluence | Main | Fundraising Dips In First Quarter Of 2009 » Monday Jun 29 2009 Top 8 Social Media Tracking Tools Monday, June 29, 2009 at 10:07PM | by Allyson Kapin Social media! However, it’s important to note that none of them are 100% at measuring results. Lets dig in.

Social Media 70

Social Media Track Media Tools 70