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Donor Retention: Reasons to Keep Your Supporters Giving Year Round

Greater Giving

It’s the amount of money you expect a donor to contribute over the course of their life with you, and it’s an important metric to keep track of because it helps you understand how to keep your donors engaged and how to get them to give more. You can’t help but notice the negative headlines this year.

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Here’s Where We’ll Be: Summer 2021 Edition

M+R

For nonprofit digital ads, the unmistakable headline of M+R’s annual Benchmarks Study has been continued growth. But when we dig a little deeper, we find intriguing nuance, with nonprofits of different sizes and different issue areas making choices with major impact.

professionals

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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. Timberland doesn’t only connect its purpose with day-to-day roles, but to broader issues impacting the people who make its products. And, the company has the metrics to prove it.

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How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

Beth's Blog: How Nonprofits Can Use Social Media

It was a rich learning experience to have everyone doing this type of tracking and then debriefing together, even sharing a couple of screen shots of insights data. Here are some patterns of success: To expand reach, new, recycled, and interesting content is key, but posting too frequently can cause people to hide or unlike you.

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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Says Giller, “Environmentalists will lecture you much about how the polar bears on the Arctic ice cap are so hopeless that you’ll want to jump off the iceberg yourself or ignore the issue. We analyze the content that users spend the most time, referral traffic, and other key metrics over time. Source: grist.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Educating the Public and Advocating about issues and informing the public about issue areas. All accounts created after January 2018 must have conversion tracking in place in Google Ads and need to have at least one meaningful conversion per month. How to Track Google Grants Conversions and Google Ad Results.

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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Headlines should be short. As for #1, as always, think hard about your metrics.