Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Mail Campaign Donor Tips 52

Bloomerang

NOVEMBER 13, 2023

If you aren’t segmenting, these four unique recipients would all get the same exact appeal: Can you imagine making a gift and then immediately receiving another ask? Use segments to create target audiences and hyper-personalize communications to them. In short, the greatest gift you can give a donor is the gift of feeling known by you.

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Idaho Personal Money Raise 99

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Mail Data Marketing Files 77

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Mail Retention Practice Donor 107

Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

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Gift Raise Guide Relationship 97

Get Fully Funded

JUNE 14, 2023

Part of creating great donor communications is personalizing each message to its recipient, making them more engaging. As a small nonprofit, you have limited resources to connect with donors but adding a few personal touches to messages is a low-cost and easy way to strengthen your supporter relationships. Phone call.

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Communication Personal Donor Nonprofit 59

Bloomerang

AUGUST 7, 2023

And it’s why the way we’re used to categorizing gifts as small, medium, and large (or “new,” “mid-level,” and “major”) may not be the most fruitful strategy. Let’s stop giving gifts, and donors, these outdated labels. First time First-time donors are making their very first gift to your organization. With him, the force is weak.

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Gift Donor Time Mail 70

Bloomerang

DECEMBER 15, 2023

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Matching gifts are truly the social benefit sector BOGO. Raise one gift, get the second gift free!

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Gift Practice Companies Benefit 92

Nonprofit Tech for Good

AUGUST 3, 2022

Tribute giving is when a donor makes a donation in someone else’s name to honor that person or to celebrate a special occasion. Tribute gifts are most often made by supporters with a strong belief in your mission who prefer to donate to a good cause rather than spend money on traditional gifts.

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Program Giving NGO Gift 238

Bloomerang

OCTOBER 20, 2021

Believe it or not, I’ve found that there are parallels between one of the greatest Halloween movies ever made and major gift fundraising. When preparing a major gift proposal, focus on the short-term and long-term impact their gifts would make on the trajectory of the organization. Are your appeals emotional and compelling?

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Gift Teach Fundraising Donor 135

Get Fully Funded

NOVEMBER 22, 2021

Raising money for your small nonprofit is stressful during the holidays, and practicing personal gratitude can pull you through. There are year-end fundraisers and volunteer appreciation events to attend, donors to thank, holiday cards to get in the mail, and last-minute appeals to send out. What is personal gratitude?

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Personal Practice Journal Fundraising 119

Bloomerang

AUGUST 27, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not you have to ask for donor feedback in person. . Do you have to ask for feedback in person? . There’s no substitute for this type of engagement if you want to inspire a donor’s most passionate and generous gift. So far, so good. .

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Personal Mail Advice Survey 117

Bloomerang

AUGUST 24, 2022

You just landed a ten million dollar mega gift for your organization. For those of us who have accomplished this, exhilaration hardly describes all the emotion that comes with raising a multimillion dollar gift from one donor. That may seem obvious, however, there has been some conversations as to whether mega gifts are a good thing.

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Gift Organization Fund Homeless 103

Get Fully Funded

APRIL 23, 2023

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. Donors lose trust in your organization when they only hear crickets after sending a gift.

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Gift Donor Language Donation 119

Bloomerang

JUNE 30, 2023

Today’s question comes from a nonprofit employee who wants advice on how to credit and acknowledge donor advised fund gifts in their donor database: Dear Charity Clairity, I’m unsure how to enter donor advised fund gifts in our database so they’re credited and acknowledged appropriately. And do I thank the donor or the administrator?

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Database Gift Fund Donor 114

Bloomerang

MARCH 8, 2024

Today’s question comes from a nonprofit employee who wants advice on whether they can credit a donation in 2023 if the check was dated 2024: Dear Charity Clairity, A donor advised in early December a $20,000 check was mailed to us. This was a personal check, but we were also given notice by an investment advisor. But it’s a bit tricky.

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Calendar Difference Mail Law 91

Bloomerang

APRIL 6, 2021

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

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Mail Channel Strategy Fundraising 61

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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Practice Fundraising Guide Channel 243

Nonprofit Tech for Good

SEPTEMBER 27, 2021

Tribute and honorary gifts , made in honor or in memory of someone who is not a donor, are a great way for nonprofit organizations to raise awareness and funds while honoring an individual, either in memoriam or celebration. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

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Giving Strategy Fundraising Gift 344

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Mail Relationship Digital Donor 52

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. For example, could people who donate every year be cultivated for a larger or monthly gift?

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Fundraising Mail Law Donation 350

Saleforce Nonprofit

AUGUST 31, 2022

Tools like iWave streamline our prospect research by automatically aggregating and analyzing publicly available data to create rich (pun intended) donor profiles for our major gift officers. Donor prospects in Salesforce with an iWave Score of 4 get added to the major gift portfolio. An ask too high and you might miss a gift entirely.

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Gift Strategy Amazon Digital 69

Bloomerang

DECEMBER 4, 2021

Today’s question comes from a nonprofit employee who wants advice on what to do when you get notified of an estate gift of which you were previously unaware. . I prefer to do this via a phone call, as this is more direct and personal and helps with establishing rapport.

Gift 100

Gift Phone Charity Contact 100

Nonprofit Tech for Good

AUGUST 4, 2023

Their average individual gifts are the highest among all generations, so securing even one donation from a member of these generations is a huge win. Silent Generation donors value personal connections and traditional forms of communication. They are known for their loyalty to the causes they support. organizations** 23.6%

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Generation Giving North America Method 245

Nonprofit Tech for Good

JANUARY 31, 2021

This year’s tools tap into fundraising trends that have emerged as a result of the COVID-19 pandemic, from t-shirt fundraising for virtual events to contactless in-person giving. Gifted :: gifted.com. Bonfire :: bonfire.com. Bonfire enables nonprofits to easily design and raise funds by selling t-shirts online.

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Tools United States Online Fundraising 321

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Revenue from recurring donations is far more predictable than revenue from one-off gifts. Discover the benefits of recurring donations.

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Donation Retention Gift Philanthropy 351

Qgiv

NOVEMBER 2, 2023

By automating these tasks, you save your nonprofit time that would normally take a person hours to complete, allowing your personnel to engage in more meaningful work at your organization. Matching gift integrations A type of integration that can help you raise more money is a matching gift integration. The best part?

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Work Fundraising Mail Integration 122

The Fundraising Authority

SEPTEMBER 7, 2022

In order to be a major donor prospect, the person has to have the capacity to give at the level that you consider to be a major gift. They may be a great prospect for a “ minor donor program ,” an event, direct mail, etc. 2 – Have the Capacity to Give. Don’t write people off too easily. 3 – Are Reachable by Your Organization.

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Guidelines Donor Organization Profit 312

Bloomerang

OCTOBER 13, 2021

Here’s a scenario showing how calling a donor can inspire them to make an end-of-year gift. . They mention how your gift helped a person or solved a problem. Later, you get their end-of-year appeal in the mail or in your inbox. You mean to make a gift, but you get distracted and put it off until later.

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Script Phone Gift Examples 100

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. .

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Mail Integration Digital Strategy 52

sgEngage

OCTOBER 27, 2021

Employer matching gifts offer ample benefits to each stakeholder, including the company matching the gift, the employee making the initial donation, and the nonprofit receiving the funds. . Some of the most notable advantages to nonprofits from employer matching gifts include: Added fundraising revenue. Improved donor retention.

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Gift Benefit Ratio Nonprofit 81

Get Fully Funded

AUGUST 4, 2023

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). No labels needed! Includes variable data (e.g.

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Money Tips Time Mail 98

Saleforce Nonprofit

AUGUST 31, 2022

Myth 1: Getting to know prospects is manual work Tools like iWave streamline our prospect research by automatically aggregating and analyzing publicly available data to create rich (pun intended) donor profiles for our major gift officers. Donor prospects in Salesforce with an iWave Score of 4 get added to the major gift portfolio.

Gift 52

Gift Strategy Amazon Digital 52

EveryAction

OCTOBER 26, 2022

Is there something you can do now to influence their end of year gift? They tell you how your gift made a difference. Maybe they mention how your gift helped a person or solved a problem and include a photo (or emoji.). Two weeks later, you get their end-of-year appeal in the mail. Think you’ll make a gift?

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Donor Giving Gift Photo 216

Bloomerang

NOVEMBER 3, 2023

Dear What’s Enough, Congrats on receiving more tribute gifts, and good on you for considering the best ways to recognize the generous supporters who refer these gifts to you. In this case, you’ll want to thank both the person who made the donation and the person in whose honor or memory it was made. — What’s Enough?

Donor 89

Donor Gift Charity Newsletter 89

Bloomerang

FEBRUARY 2, 2024

And I, like you, feel the imperative of a prompt, personal thank you that’s powerfully indicative of the impact of the donor’s gift. But first, some data to impress on your boss how critically important prompt, personal gratitude is to retaining and upgrading donors. We then looked at the total gift journey.

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Donor Exercise Gift Charity 87

Get Fully Funded

JUNE 11, 2023

If it’s already in process or in the mail, excellent work! Clean up your mailing list. A clean list , with the most current email and mailing addresses, will save you money and help you reach the right people fast. Don’t just mail or email a letter and hope to raise money. Write to one person. And good news!

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Template Fundraising Mail Nonprofit 97