Thursday Thoughts | Last-minute to-do items before GivingTuesday 2022
EveryAction
NOVEMBER 9, 2022
If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Try to seed between 15-30% of your goal to show your donors and prospects that you’re successfully generating support for your cause and their gifts can help you reach your goal.
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