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The 2 Key Elements of Successful Fundraising Campaigns

NetWits

This gives staff an easy-to-use reference guide and reduces inconsistencies. Print: Direct mail is far from dead. The majority of gifts are still received offline and with an integrated approach the average donor value is shown to be higher. Social Media: If you don’t have time for Facebook and Twitter… you need an intern!

Campaign 253
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Great reads from around the web on April 8th

Amy Sample Ward

Today, Wikipedia is the most widely used reference work in the world. " The US will use Twitter and Facebook to issue terror alerts – "The U.S. In the weeks that have followed, Ichi’s e-mail provoked a series of responses from all over the world. What does it mean for community change?"

Web 114
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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing. Try combining messaging you know resonates with your audiences with references to your donor’s history with your nonprofit. Embrace Analog Donor Engagement Strategies When was the last time you got a card in the mail?

Donor 98
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Online Donors: Why They Leave and How to Win Them Back

NTEN

In a study released earlier this year, Target Analytics found they have lower retention rates than offline donors. And when they do give again -- which roughly a quarter do, according to the study -- it may not be online but often offline. Imagine a scenario when a check arrives in the mail as a result of a direct mail campaign.

Donor 84
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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

Are social media users reading the blog posts that they click through to from Facebook posts? Your organization should measure how many gifts are coming in online versus other offline channels, such as direct mail or in-person events. Landing page. Are certain pages seeing a high bounce rate? Online Giving Rate.

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Third Party Fundraising Helps NEXT Worldwide “Live the Mission”

Connection Cafe

Before 2012, NEXT Worldwide mission trip participants conducted their fundraising through a combination of leading their supporters to an online designation form and by sending offline checks to their mission leaders. This required each leader to email each participant weekly in order to keep them informed about their fundraising progress.

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Top tips for Efficiently Measuring Social Media ROI & Getting Strategic with Your Data

Connection Cafe

Was the recent direct mail you sent worth the investment? How much is your online fundraising augmenting offline efforts? For instance, if you are using Twitter as a key tool in your strategy Twitter followers, references to your organization and number of new followers each week demonstrate awareness growth.

ROI 51