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To Build or Buy a Software Solution: Which is Right for You?

Association Analytics

While usage is a great data point to evaluate your product’s success, there’s so much more to consider when weighing the options to build an in-house solution or use an off-the-shelf product. Throughout the evaluation process, it’s important to keep your association’s unique goals and success metrics top-of-mind.

Software 321
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

Monitor metrics such as engagement rates, content reach, and donor response. Explore how the strategic integration of SWOT analysis, audience mapping, SMART communication targets, channel identification, content strategy, execution and evaluation, and high-level communications planning can shape a successful digital transformation.

Digital 298
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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The guide below covers the key steps to running a Facebook fundraising ad campaign from start to finish, including set-up, monitoring and evaluating success after completion. 5) Select metrics and monitor campaign performance.

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What to expect when you’re expecting to rebrand your nonprofit

Candid

Before beginning a full rebrand, it’s worth evaluating why your nonprofit is considering this in the first place. For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience? Your audience’s perception of your nonprofit will change.

Nonprofit 120
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Major Gifts: 16 Strategies to Raise More

Neon CRM

Major Gift Fundraising Strategies for Every Phase of the Process In this guide, we’ll take you step by step through every part of the major gift fundraising process and provide you with tips for securing more (and larger!) Having a dollar amount in mind that you feel confident about will help ease that tension. major gifts.

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What is your nonprofit supporter’s decision journey in age of information overload?

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday, I blogged about the &# Valid Metrics Framework &# from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. . Source: HBR = Branding in a Digital Age.

Measure 103
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3 Steps to Finding the Right Technology Vendor for Your Nonprofit

Everyaction

Because of these principles, the process of evaluating and deciding on investments such as technology tools can be difficult for many nonprofits, because it requires a complicated process of weighing short term costs with long term benefits, while keeping multiple stakeholders happy.