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The complete year-end guide to maximizing matching gifts

EveryAction

Needless to say, if you’re a fundraiser, meeting your organization’s fundraising goal is top of mind in the fall and winter. One way to bring any organization’s end-of-year fundraising strategy to the next level is a matching gift strategy. In the end, the nonprofit receives two gifts for the cost of soliciting one!

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

I’m guessing you put a lot of effort into crafting your nonprofit’s email messages. You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story.

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Multi-Year Gift Agreements: Your Donor Retention ‘Ace-In-The-Hole’

Bloomerang

But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements. Savvy fundraisers have always kept donor retention top of mind. Studies also show that the best major gift and planned gift prospects are donors that have been retained for multiple years.

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100 Fundraising Email Subject Lines That Will Get Donors to Open Your Email

Get Fully Funded

A good fundraising email subject line can make or break your request for funds. You see, most people focus just on the email itself and the subject line is an afterthought. You see, if the email doesn’t get opened, you get no donations. Your fundraising email subject line has ONE job: to entice the recipient to open the email.

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5 Tricks for Writing Better Fundraising Emails

Get Fully Funded

Wouldn’t life be easier if people opened and read your fundraising emails? Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing.

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Why You Should Send More End-Of-Year Fundraising Emails Than You Usually Do

Bloomerang

And because nonprofits like yours see a significant increase in the number of donations during the last month of the year, that means sending more emails than you normally do. . Why you should send more emails than you usually do. Don’t miss your best opportunity to solicit these individual gifts. . People miss a lot of emails.

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How To Build Relationships With A Storytelling Welcome Email Series

Bloomerang

In other words, it costs less time and money to cultivate repeat donors than to always try to acquire new ones. One great way to do that is through a welcome email series that is created to engage new donors or constituents right away. What is a welcome email series? What should you include in a welcome email series? .