January, 2022

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Hitch Your Wagon to a Star—Find the Right Partner for Success

.orgSource

A comment Adele Cehrs, CEO and Founder of When + How agency, made stayed with me. Adele, who thrives on a healthy dose of risk, said this, “Chutzpah is what drives me and other entrepreneurs to keep reinventing ourselves. If you could bottle that it would be a wise idea for association CEOs to take […]. The post Hitch Your Wagon to a Star—Find the Right Partner for Success appeared first on.orgSource.

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Why You Need to Care About Documentaries in 2022

Association TV

If only someone would make a documentary about it. The classical definition of a documentary is a movie, television or radio program that provides a factual record or report. But that’s not exactly the whole truth anymore. Twenty years ago, crowds flocked to movie theaters to watch two-hour long feature documentaries like the Oscar-winning Bowling for Columbine, or the rightfully alarming An Inconvenient Truth.

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Never Visit, Call, Write or Email a Major Donor

NonProfit PRO

How does your donor like to be communicated with? It’s not about how do you or your organization like to communicate — but how does your donor want to be communicated with, that best suits them? Knowing how your donor wants to engage will unlock a new level of relationship with them.

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3 Reasons Why Nonprofits Should Embrace Stock Gifting (and How to Do It)

Nonprofit Tech for Good

Several years ago, when Steve Latham wanted to make a donation to his alma mater, a financial advisor recommended donating appreciated stock instead of cash. The concept was a win-win: By donating stock, Latham could realize a tax advantage , enabling him to make a larger donation and increase the benefit to the school. The only problem? The process to complete the transaction took several phone calls, paperwork, and more than a week to complete.

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Become the Association Your Members Want

As the pandemic advanced, we were keenly aware of the apprehension and pain throughout our community. Clients and colleagues contacted us with questions about managing revenue shortfall, introducing new technology, and preparing for changing membership patterns. When we seek input on critical issues, members of.orgCommunity, our networking and education organization, are an invaluable resource.

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Start-up Marketing: How To Do It Right

Byte Technology

A start-up is the most challenging and rewarding project for a marketing agency. With their business plan in hand, Flourish Medical + Wellness came knocking on our door (virtually). We were asked to design and develop a website and create a strategic marketing plan. They had a very clear vision, which is so helpful. They also had a few branding elements like a logo, color scheme, tagline, and business card.

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The Big Shift—A Conversation About the Impact of Change

.orgSource

The Association 4.0 Podcast allows me to do something I love. I’m able to exchange ideas and opinions with the savviest leaders in the industry. Recently, Jacqualine Price Osafo, MBA, CAE, and I had a wide-ranging conversation about the need to shift and the impact of change. The adjustments we made to manage uncertain circumstances […]. The post The Big Shift—A Conversation About the Impact of Change appeared first on.orgSource.

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Marketing Meal Prep: Turn Your Content Menu Into a Year-long Feast

Association TV

Planning ahead and buying in bulk are two things that meal planning and you, an association looking to maximize your content marketing strategy, have in common. Okay, so not everyone’s a suburban soccer parent buying a month’s worth of frozen veggies, chicken, and whatever cereal your child has decided to like this week (apparently Cap’n Crunch is always a good choice — I go for Rice Krispies like a boring adult).

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Join Us and Learn the Three Critical Differences That Make Every Benefit Auction Successful Featuring Benefit Fundraising Expert, Jay Fiske!

NonProfit PRO

Join us live on Thursday, February 10th, 2022, at 2:00 p.m. Eastern Time. Register today, even if you can’t make it to the live session, and we’ll be sure to send you the recording.

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[FREE WEBINAR] Keys to a Successful Golf Fundraiser

Nonprofit Tech for Good

Date: Tuesday, March 22, 2022. Time: 1pm EST / 10am PST. Cost: Free. Presented by: Logan Foote (he/him), Education & Development Manager at GolfStatus. Golf fundraisers do more than just raise money for an organization or cause—they attract high capacity donors and sponsors, raise awareness, expand your donor base, advance important relationships, and more.

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Nonprofit Technology Adoption: Why It Matters and How to Be Successful

Organizations like yours are increasingly realizing that technology adoption is only as good as the technology you choose. Statistics from a 2014 NTEN study show that seriously investing resources in training for your staff corresponds to higher adoption and ultimately technology effectiveness. In this report, we’ll give you a high-level overview of how to get your organization in shape for technology adoption and best practices for facilitating this critical process.

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How to Create Quick Wins with Analytics

Association Analytics

The post How to Create Quick Wins with Analytics appeared first on Association Analytics.

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What the Vietnam War and the Stockdale Paradox Can Teach Us About How to Face 2022

The MatrixFiles

It’s 2022 and it feels like 2021 again. We’ve got another COVID wave, more lockdowns, more virtual schooling, more work from home, canceled trips, and a country more polarized than ever. I can sense fatigue and hopelessness from my family and my staff. During these times, I turn once again to a great video from Jim Collins about what he calls The Stockdale Paradox.

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Member Journey 101: How to Improve Your Member Experience

Wild Apricot

When it comes to retaining and engaging your members, optimizing your member experience is everything. But when it comes to how to make it better, it can be difficult to know where to start! You probably already have a wealth of data from member surveys.

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Five New Year’s Rituals for Nonprofit Professionals

Beth's Blog: How Nonprofits Can Use Social Media

Sand Dollar Beach, Big Sur. Rituals are intentional small, tangible acts done routinely and carry meaning. Our family has several New Year’s rituals, including a nature hike. This year we hiked by the Pacific Ocean in Big Sur. (Pictured above). Rituals can also be used by professionals to boost personal productivity because rituals capitalize on our brains’ ability to direct our behavior on autopilot, allowing us to reach our goals even when we are distracted or preoccupied with other thin

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Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.

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The Rise of Virtual P2P Fundraising

NonProfit PRO

To learn more about the pandemic's effect, we studied nonprofits’ reliance on peer-to-peer fundraising, as well as related aspects from registration fees to participant fundraising, in our “2021 Peer-to-Peer Fundraising Study.” .

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20+ Digital Marketing & Fundraising Conferences for Nonprofit Professionals Worldwide

Nonprofit Tech for Good

Digital marketing and fundraising trends are constantly evolving and conferences provide an essential training opportunity for nonprofit professionals to learn from their peers and spark their creativity. In the era of COVID, in-person conferences have been halted and rescheduled or shifted to an entirely virtual experience, but in 2022 some conference organizers are moving forward with scheduling in-person events.

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Reducing Member Churn with Predictive Analytics

Association Analytics

The post Reducing Member Churn with Predictive Analytics appeared first on Association Analytics.

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Who benefits from predictive analytics and artificial intelligence at associations?

Nimble AMS

When associations use data to predict member interests and behavior, and?then provide them?with?relevant content and offers, the benefits are big. . Here’s a look at just who benefits from predictive analytics at associations. Recently, I wrote about predictive analytics and artificial intelligence (AI) for associations. Specifically, I looked at: Why it’s time to get started with predictive analytics and AI.

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The Denan Project - Leveraging WhatsApp for Good

As part of building a new supporter journey (from making a one-time donation to becoming a sustaining supporter), The Denan Project set out to shorten the time between the first donation and the recurring donations.

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The 21 Best Fundraising Software Platforms for Nonprofits

Wild Apricot

At WildApricot , we’ve worked with thousands of fundraising professionals over the years. Although they have different tips and tricks for success, there’s one thing they all have in common: they’ve added nonprofit fundraising software.

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Five New Year’s Rituals for Nonprofit Professionals

Beth's Blog: How Nonprofits Can Use Social Media

Sand Dollar Beach, Big Sur. Rituals are intentional small, tangible acts done routinely and carry meaning. Our family has several New Year’s rituals, including a nature hike. This year we hiked by the Pacific Ocean in Big Sur. (Pictured above). Rituals can also be used by professionals to boost personal productivity because rituals capitalize on our brains’ ability to direct our behavior on autopilot, allowing us to reach our goals even when we are distracted or preoccupied with other t

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Knowledge is Power for Helping Others

NonProfit PRO

Making online fundraising successful is not as easy as you may think, since there are many moving parts involved. As such, we created a short quiz to bridge your knowledge gap and help you elevate your fundraising game. In just three minutes, you can improve your fundraising knowledge and use it to raise more money for your cause. Check it out now.

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How to Craft a 2022 Fundraising Strategy for Your Nonprofit

Nonprofit Tech for Good

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. This guide is meant to help you prepare for each season in your fundraising year.

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How to (Finally) Make Analytics a Priority

Association Analytics

The post How to (Finally) Make Analytics a Priority appeared first on Association Analytics.

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How an AMS based on Salesforce helps secure your member data and scale your association

Nimble AMS

As you collect more member data and use more technology systems, security and reliable performance become more important. . Here’s what you need to know about how Salesforce can help you ensure your data is secure and your systems are running and scaling smoothly as your association grows. Your association collects and stores personal and sensitive information about members and employees.

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These 3 Types Of Nonprofits Spend The Most On Advertising According To This 2021 Study

Kindful

The Nonprofit Advertising Benchmark Study is a report from Whole Whale , a B Corp digital agency that works with nonprofit and social impact organizations. Whole Whale works with nonprofits and published this data to help organization leaders have a better idea of how to set their fundraising and advertising budgets. The data in the study comes from Cause IQ , the leading nonprofit data platform. .

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How to Create an Inspired Nonprofit Culture

The Modern Nonprofit

Estimated Reading Time: 3 minutes How to Create an Inspired Nonprofit Culture. Culture is the foundation and embodiment of your organization. An effective nonprofit culture demonstrates the collective understanding of your nonprofit by all those involved. Good organizational culture is not just about having a fun workplace with perks. Culture is created intentionally and must be actively maintained by leadership, requiring work and consistency.

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Attend the ANA Winter Nonprofit Conference

NonProfit PRO

As marketing's evolution accelerates, you need to keep up. At the 2022 ANA Nonprofit Federation Winter Conference, presented by Data Axle, you'll hear case studies and success stories from experts and industry leaders that offer you actionable solutions to the issues and challenges you face in 2022's challenging and dynamic environment.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. This can bring an additional 60,000 new, targeted visitors to your website each year. While there are program requirements, as long as a nonprofit continues to meet these eligibility requirements, there is no end to the period which they will receive these

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How To Raise 25% More From The Right Funders In 2022 And Beyond

Bloomerang

The fundraising landscape is changing rapidly and the way funders want to work with nonprofits is too. Mallory Erickson will help you start your 2022 off fundraising in the right way. Full Transcript: Steven: All right, Mallory, I got 1 p.m. Eastern. Is it okay if I go ahead and get this party started officially? Mallory: Do it. Steven: All right. Well, welcome, everybody.

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How to ensure you’re using updated software to run your association

Nimble AMS

Do you want the latest in technology advances for your association? . Read on to learn how to make sure you’re always using the latest and greatest association management software, without hassle and extra cost. Consider this: If you use something like Facebook, Google, or Twitter, you likely don’t know what version you’re using. But it is the most recent version because everyone is always on the same version.

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13+ Lovely Valentine’s Day Fundraising Ideas and Strategies for 2022

Whole Whale

If you think this is another bit of click-bait list of fundraising ideas to do around Valentine’s Day, you’re half right. But the bigger takeaway here is that February 14 is possibly the biggest untapped day of giving on the calendar. Americans spent around $18.2 billion on gift-giving, flowers, and chocolate on Valentine’s Day 2017. To put this into context, here are some stats around other (non-Christmas and non-Thanksgiving) holiday spending: Mother’s Day: $23.6 billion ( National Retail Foun