January, 2022

2022 Cause Awareness & Giving Day Calendar for Nonprofits

Nonprofit Tech for Good

Cause awareness and giving days are powerful themes upon which to launch online fundraising and social media awareness campaigns. In addition to the days listed below, see also public holidays by country , Days of the Year , and Wikipedia’s List of Commemorative Months. January.

Why You Need to Care About Documentaries in 2022

Association TV

If only someone would make a documentary about it. The classical definition of a documentary is a movie, television or radio program that provides a factual record or report. But that’s not exactly the whole truth anymore.


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Ready to Declutter Your Digital Life?

The MatrixFiles

It’s a new year and with a new year comes new year’s resolutions. Many of us resolve to tidy up our closets and garages. This past holiday season, I decided to declutter my digital life. Here’s what I ended up doing: Cleared my Email.

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How to Create Quick Wins with Analytics

Association Analytics

The post How to Create Quick Wins with Analytics appeared first on Association Analytics. Resources Analytics for Everyone Executive Member Engagement Member Retention Technology

Nonprofit Technology Adoption: Why It Matters and How to Be Successful

Discover how this high-level overview report can help get your organization in shape for technology adoption and read helpful best practices for facilitating this critical process.

Start-up Marketing: How To Do It Right

Byte Technology

A start-up is the most challenging and rewarding project for a marketing agency. With their business plan in hand, Flourish Medical + Wellness came knocking on our door (virtually). We were asked to design and develop a website and create a strategic marketing plan.

12 New Rules for Virtual Meetings, Since We’re Still In a Pandemic

Nonprofit AF

It seems that with Omicron and everything going on, we are going to be having virtual meetings for the foreseeable. Humor

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Marketing Meal Prep: Turn Your Content Menu Into a Year-long Feast

Association TV

Planning ahead and buying in bulk are two things that meal planning and you, an association looking to maximize your content marketing strategy, have in common.

What the Vietnam War and the Stockdale Paradox Can Teach Us About How to Face 2022

The MatrixFiles

It’s 2022 and it feels like 2021 again. We’ve got another COVID wave, more lockdowns, more virtual schooling, more work from home, canceled trips, and a country more polarized than ever. I can sense fatigue and hopelessness from my family and my staff.

Reducing Member Churn with Predictive Analytics

Association Analytics

The post Reducing Member Churn with Predictive Analytics appeared first on Association Analytics. Resources Analytics for Everyone Executive Member Engagement Member Retention Predictive Analytics Technology

What artificial intelligence and predictive analytics can do for your association

Nimble AMS

You’ve heard about artificial intelligence and predictive analytics, but do you know how they can help your association? . Here are six practical examples of how AI and predictive analytics technologies can help your organization work smarter and faster.

Become the Association Your Members Want

As the pandemic advanced, we were keenly aware of the apprehension and pain throughout our community. Clients and colleagues contacted us with questions about managing revenue shortfall, introducing new technology, and preparing for changing membership patterns. The.orgCommunity organized a Think Tank to help identify trends and crystalize our outlook on the future of membership. The sessions were facilitated by Elizabeth Engel, Chief Strategist, Spark Consulting. This article is the result of feedback gleaned during those dialogues, previous research, and the viewpoints of the.orgSource team.

The Big Shift—A Conversation About the Impact of Change


The Association 4.0 Podcast allows me to do something I love. I’m able to exchange ideas and opinions with the savviest leaders in the industry. Recently, Jacqualine Price Osafo, MBA, CAE, and I had a wide-ranging conversation about the need to shift and the impact of change.

3 Reasons Why Nonprofits Should Embrace Stock Gifting (and How to Do It)

Nonprofit Tech for Good

Several years ago, when Steve Latham wanted to make a donation to his alma mater, a financial advisor recommended donating appreciated stock instead of cash.

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Why Fundraisers Should Offer People An Opportunity To Give


Don’t think of yourself as a “fundraiser.” That sounds like it’s all about money. And money is one of the top taboo topics in our society. Think of yourself, instead, as a “ philanthropy facilitator.” That makes it about love.

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Before you quote Dr. King, here are some things you can do to be less of the white moderate he warned about

Nonprofit AF

Today, a whole bunch of people and organizations will be quoting the Reverend Dr. Martin Luther King Jr., because that’s. Race, Equity, Diversity, Inclusion

Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.

How to (Finally) Make Analytics a Priority

Association Analytics

The post How to (Finally) Make Analytics a Priority appeared first on Association Analytics. Resources Analytics for Everyone data Data Adoption Data Culture Events Executive Learning Marketing Member Engagement Member Retention Planning & Strategy Real-Time Data Technology

Who benefits from predictive analytics and artificial intelligence at associations?

Nimble AMS

When associations use data to predict member interests and behavior, and?then then provide them?with?relevant relevant content and offers, the benefits are big. . Here’s a look at just who benefits from predictive analytics at associations.

The Impact of Corporate Giving on Nonprofits: The Good, the Bad and the Ugly

NonProfit PRO

Inevitably, new generations and ways of doing things are fundamentally changing how we view the idea of philanthropy. Corporations want to stay relevant for their image and the bottom line.

The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads.

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The Denan Project - Leveraging WhatsApp for Good

As part of building a new supporter journey (from making a one-time donation to becoming a sustaining supporter), The Denan Project set out to shorten the time between the first donation and the recurring donations.

4 Ways To Expand Your Nonprofit Marketing Reach in 2022


Successful marketing means updating approaches. In today’s media environment where and how you communicate to your audiences is always changing. New online platforms start to dominate how to engage with groups. Social media companies create new tools to achieve objectives.

Never Applied for a Grant? Here's What You Need to Know


Maybe you've just started a nonprofit, either on your own or with a small team. Perhaps your experience comes from an activism or for-profit business field, and you've got a groundbreaking idea, but no experience in fundraising.

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How to Create Quick Wins with Analytics – 2/9/22

Association Analytics

The post How to Create Quick Wins with Analytics – 2/9/22 appeared first on Association Analytics. Resources Analytics for Everyone Executive Member Engagement Member Retention Technology

How to get started with artificial intelligence and predictive analytics for your association

Nimble AMS

Artificial intelligence and predictive analytics have a lot to offer associations. . Here are some tips on how to get started with them for your organization. We also have a 20 minute deep-dive webinar on the topic you can register for here.

3 Keys for Nonprofit Strategic Planning Now

NonProfit PRO

It feels challenging to plan at a time of so much uncertainty. We may all feel like burying our heads in the sand and waiting for someone to yell, “The pandemic is over!” But because of the shifts of the pandemic, many nonprofit organizations are creating strategic plans. Strategic Planning

How to Craft a 2022 Fundraising Strategy for Your Nonprofit

Nonprofit Tech for Good

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually.

[ASK AN EXPERT] What’s The Best Way To Share Tax Information With Donors?


Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on best practices around sharing tax information with donors.

4 Nonprofit Content Trends for 2022


The beginning of a new year serves as a reset for many individuals and organizations. We look at the ups and downs of the previous year and consider what we might adjust in the months to come.

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Reducing Member Churn with Predictive Analytics – 1/27/22

Association Analytics

The post Reducing Member Churn with Predictive Analytics – 1/27/22 appeared first on Association Analytics. Resources Analytics for Everyone Executive Member Engagement Member Retention Predictive Analytics Technology

How an AMS based on Salesforce helps secure your member data and scale your association

Nimble AMS

As you collect more member data and use more technology systems, security and reliable performance become more important. . Here’s what you need to know about how Salesforce can help you ensure your data is secure and your systems are running and scaling smoothly as your association grows.

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The 21 Best Fundraising Software Platforms for Nonprofits

Wild Apricot

At WildApricot , we’ve worked with thousands of fundraising professionals over the years. Although they have different tips and tricks for success, there’s one thing they all have in common: they’ve added nonprofit fundraising software. fundraising

[WEBINAR] Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Date: Wednesday, February 23, 2021. Time: 1pm EST / 10am PST (2 hours). Cost: $30 (USD). Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good. This is the second of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits.

Yes, You Can Still Fundraise In January. Here Are 3 Ways To Get Started.


Traditionally, January isn’t a very lucrative month for fundraising. Donors who just made a donation to your nonprofit during the end-of-year giving season might not think you need another donation from them so soon after they made their last gift.

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4 Social Media Trends for Nonprofits in 2022


As we enter the next phase of the pandemic, many of us are still getting used to remote life as the norm. With new variant strains and vaccine mandates, many offices will remain hybrid or remote, and in-person professional community events and engagement are not in our near future.

How to Write a Successful Annual Fundraising Plan in 6 Steps

Get Fully Funded

If you are trying to fundraise without an annual fundraising plan, you are trying to bake a pie with a lot of ingredients but no recipe. Can you do it? Maybe. The contestants on The Great British Baking Show manage to get it right with impressive frequency.