article thumbnail

End-of-Year Wrap-Up: Three Things to Take Into Your 2024 Email Campaigns

M+R

As we’ve continued to see a shift away from annual year-end giving behavior towards donors being more event- or crisis-driven, failing to run campaigns or messaging that connects with those crisis donors can be a missed opportunity. Don’t shy away from non-end of year focused fundraising in December.

email 112
article thumbnail

Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

Add Value Value doesn’t have to be a giveaway or a freebie offer for donors, according to the Forbes Nonprofit Council , “but rather information that they can utilize on a daily basis to help benefit and stimulate their lives.” When segmenting your list, be careful about language that could alienate certain donors.

email 78
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Amazing AI Images for Impact: AI Generators for Nonprofits

Whole Whale

As a nonprofit, you’re always looking for new ways to engage your supporters and donors. Note the clear language to identify the object, the action, the background or context, and then most importantly the artistic style that the output should create. And with the help of artificial intelligence (AI), you can do just that! MidJourney.

Images 97
article thumbnail

Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

ADD VALUE Value doesn’t have to be a giveaway or a freebie offer for donors, according to the Forbes Nonprofit Council , “but rather information that they can utilize on a daily basis to help benefit and stimulate their lives.” When segmenting your list, be careful about language that could alienate certain donors. Newsletters.

email 71
article thumbnail

Ethical Storytelling for Nonprofits: A Detailed Guide

Neon CRM

Storytelling for nonprofits is an avenue to connect with donors and help them relate to your work. Telling a good story can also give your donors confidence that your nonprofit is making an impact and that their donations are used effectively. One goal you could attach to it is to attract a certain number of new donors.

article thumbnail

Your Logo is a Spark, Not the Flame

Top Nonprofits

You also have colors, fonts, language and photography to help people understand what you do. Remote Donor Management: How to Engage Donors from Afar. I love reminding people that your logo is not the only visual element of your brand. It truly doesn’t need to do all the work! The goal of a logo is to spark an emotion.

Movie 59
article thumbnail

Use an Email Welcome Series to Cultivate and Deepen Engagement with New Online Supporters

Tech Soup

Be sure to craft your language and tone so that you're focused on engagement and cultivation. The language should focus on the importance of new supporters, volunteers, and donors, and how these individuals help grow and enrich the organization. Monthly donors are critically important to long-term financial growth.

email 36