End-of-Year Wrap-Up: Three Things to Take Into Your 2024 Email Campaigns
M+R
FEBRUARY 11, 2024
As we’ve continued to see a shift away from annual year-end giving behavior towards donors being more event- or crisis-driven, failing to run campaigns or messaging that connects with those crisis donors can be a missed opportunity. Don’t shy away from non-end of year focused fundraising in December.
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