Museum 2.0

SEPTEMBER 20, 2010

Audience segmentation and research has become a hot topic in museums, especially when it comes to crafting appealing offerings that are customized to different kinds of visitors. I sat down with Kristen Denner, Director of Membership and Annual Fund, to learn more about the program's development and the museum's goals for its future.

Interview 46

Interview Director Museum Arts 46

Museum 2.0

MAY 23, 2008

People who create content for the public try to appeal to a wide range of people, both in terms of demographics and usage styles. I've written before about three types of museum users: contributors, lurkers, and judges. The demographic differences are interesting to explore (women aren't collectors?),

Profile 26

Profile Audience Participatory Tools 26

Museum 2.0

AUGUST 21, 2008

Peer referrals are big business; the opinion of a friend or acquaintance is one of the most trustworthy sources of information about products and services, and the presence of peer reviews and ratings has been shown to positively impact sales. Supporting Promoters Somewhere out there, there are people who love your museum.

Museum 20

Museum Review Rate Voice 20

Connection Cafe

FEBRUARY 12, 2014

One challenge I hear frequently is how to keep up with technology trends without leaving less-savvy demographics behind. My kids love to print helmet stickers at the local fire museum and I’m inclined to add my email address to get it sent to my inbox for a record of our visit. The top 4 challenges in modern era guest services.

Arts 33

Arts Challenge Culture Organization 33

Museum 2.0

JANUARY 22, 2009

Elizabeth Merritt is the director of the Center for the Future of Museums , a new project of the American Association of Museums (AAM). When I was given the opportunity to found the Center for the Future of Museums (CFM) I had been working for nearly 10 years with Museum Assessment and Accreditation at AAM.

Museum 22

Museum Game Lecture Model 22

Connection Cafe

FEBRUARY 7, 2016

At The National World War II Museum in New Orleans, fundraising is all about data and their data is all about their donors. The Museum uses their data to get know their donors at a deeper level: what they care about, what motivates them, and how to keep them engaged with their organization. “We

Museum 20

Museum National Report Giving 20

Qgiv

MAY 26, 2021

Art museums can show a small family enjoying an exhibit. Did you know that having unneeded fields on your forms—even if they’re not required—can negatively impact conversion rates ? Then, remove any extraneous fields from your form to increase conversion rates. Environmental conservancies can show people enjoying the outdoors.

Donation 52

Donation Photo Camera Kansas City 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

It pays to spend a few hours reviewing the demographic or “technographic” details (what people are doing online). What is the rate of change your organization can tolerate? Beth Kanter, Social Media Strategy Is Everywhere in the Organization - Indianapolis Museum of Art. Culture Change. Tactics and Tools.

Social Media 106

Social Media Map Strategy Media 106

Museum 2.0

JULY 2, 2007

Many museum people, when you suggest letting visitor rate content/exhibits/programs, bring up the “American Idol” argument. You can’t let people vote, they say, because it will push museum content to the lowest common denominator. Museums will become American Idol machines, putting out crap that panders to unthinking consumers.

Digg 20

Digg Museum Aggregator New York 20