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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

Why does your museum open its doors each day? What other museums do they follow/enjoy visiting? open rate, CTR. They describe the demographics of your core supporter segments, but personas can also describe your supporters’ motivations, channel preferences, and even personal details like hobbies. Where are they located?

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How to Keep Donors Engaged Using Emerging Technologies

Cloud 4 Good

Web3, the third generation of computing and a new iteration of the World Wide Web, is a rapidly emerging technology poised to help organizations connect, engage, and innovate at a higher rate. Such strategies help bridge the gap between physical and digital experiences, expand brand loyalty and recognition, as well as build trust sustainably.

professionals

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Making the most of mid-level

M+R

And, unfortunately, the reverse is also true—what seems like a minor drop-off in your mid-level acquisition or retention rates can create enormous drag on your revenue. . Do newly acquired mid-level donors retain at higher rates? Does this help us retain and upgrade our mid-level donors at faster rates? Goals + strategies.

America 105
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Donor Management Software: Buyer’s Guide + 16 Top Solutions

Bloomerang

When my sister first started working with a nonprofit museum, she had a lot to learn about the fundraising process for the organization. The museum had notes saved in their donor management software about the seating preferences for their major donors and that particular donor preferred their regular seat toward the front.

Software 104
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Big Data on Planned Giving

Connection Cafe

For years, fundraising professionals have heard that we’re on the precipice of a demographic trend called “the great wealth transfer.” In the report, we cross-referenced will-writing and bequesting rates against key factors like age, gender, marital and parental status, geography, and a few other unusual factors (like pet ownership).

Data 43
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Nonprofit Membership Models: The What, Why, and How

Neon CRM

Use the information in your database—such as your nonprofit CRM —to analyze the demographics (gender, location, occupation, age, etc.) You can assess the impact of your membership engagement and retention efforts by tracking your membership retention rate. of those who have interacted with you before. Why should they want to be a part?

Model 52
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Curate Your Own Membership: An Interview with the Whitney's Director of Membership

Museum 2.0

Audience segmentation and research has become a hot topic in museums, especially when it comes to crafting appealing offerings that are customized to different kinds of visitors. I sat down with Kristen Denner, Director of Membership and Annual Fund, to learn more about the program's development and the museum's goals for its future.