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Profiling Like a Pro: Understanding the Demographics of Your Instagram Audience

Byte Technology

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

The social media platform has more than 1 billion users — beating Twitter, Snapchat, and TikTok — and is especially popular among people aged 18-29. The platform, however, is different than Facebook or Twitter. Start With the Right Profile Type. Instagram offers two account types — business and personal profiles.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups.

Linkedin 360
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How to Build a Social Media Following: Top Secrets Revealed

Nonprofits Source

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Use your logo as your profile picture. For instance, a Twitter audience expects brief statements, perspectives, or announcements as the character count is limited.

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Social Media Marketing: What, when and where should I post?

Twenti - Digital Marketing For Nonprofits

To help you cover as many bases as possible, we’ve chosen the top five social media platforms by audience size: Facebook, Instagram, YouTube, LinkedIn and Twitter. In order to help you set up a strong presence on Facebook, here are our key takeaways for the platform: Biggest Demographic. – Hubspot Research.

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Instagram Influencers and What We Know About Them

Connection Cafe

Online influencers are the most powerful force online today for moving awareness, advocacy, and giving. But who are the influencers you need to know, and what do we know about them? First, I’d like to recommend you look for micro-influencers in particular — i.e. those with substantial but not huge followings.

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Tips for Community Management on Social Media

Media Cause

Know your current audience demographic and keep your target audience in mind. Don’t miss opportunities to build relationships with high-profile or influencer accounts. Know who your high-profile followers and engage with their content where you can. Knowing your audience will tailor the way you interact with them.