Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

I'm prepping for a workshop on Social Media and wanted do a round up of recent compelling examples of arts organizations using social media strategies and tools. Similar strategy to what the San Francisco Symphony did with its blogger outreach event. Write about why you ditched that banker job to see if you could make it selling art.

Arts 74

Arts Social Media Examples Artist 74

Care2

JUNE 26, 2009

60) Search « Strategies For Optimizing Your Nonprofits Website | Main | YouTube Launches Video Volunteers » Wednesday Jun 24 2009 How Unused Gift Cards Can Support Nonprofits Wednesday, June 24, 2009 at 12:14AM | by Allyson Kapin Do you have a pile of gift cards stuffed in an old draw? All rights reserved.

Social Media 37

Social Media Gift Advocacy Support 37

Care2

JUNE 5, 2009

For now, direct mail fundraising -- especially when used in a multi-channel strategy -- continues to bring in the most revenue. Clearly, smart nonprofit organizations are today redoubling their efforts to grow, engage and nurture their online lists, and developing their online fundraising strategy now. All rights reserved.

Social Media 47

Social Media Online Advocacy Media 47

Care2

JUNE 16, 2009

This week Madeline and Jenn give us even more insight and share their favorite strategies on converting new online members into donors. If you are able to offer a challenge or matching gift opportunity, a two-for-one strategy works great in terms of motivating your prospects to become donors. • Ask early! • Make it a match.

Social Media 34

Social Media Advocacy Donor Online 34

Care2

FEBRUARY 3, 2008

Now, you need a surefire strategy to get you those key last minute donations. Sarah Sheard sheard at 3MilSys.com November 17, 2008 | Sarah Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. " Found your blog via Google Image search on "Snowflakes" Thanks. All rights reserved.

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

JUNE 4, 2009

Robyn will provide an overview of online marketing strategy that successfully integrates social media into advocacy and fundraising campaigns, and Misty will share tactics and lessons learned from the nonprofit perspective. Bob Winstead Founder, Generous Community June 4, 2009 | Bob Winstead Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Media Social 28

Care2

NOVEMBER 9, 2007

Now, you need a surefire strategy to get you those key last minute donations. Sarah Sheard sheard at 3MilSys.com November 17, 2008 | Sarah Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. " Found your blog via Google Image search on "Snowflakes" Thanks. All rights reserved.

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

JUNE 30, 2009

But, does your nonprofit have a solid strategy to engage these new recruits and potential donors? Avoid sending them press releases, policy statements, or lengthy treaties and only send a communication when you have something meaningful and compelling to say. June 30, 2009 | Mark Horoszowski Copyright © 2008, Care2.com

Social Media 40

Social Media Advocacy Online Tips 40

Care2

FEBRUARY 20, 2008

Cheers, Dave February 20, 2008 | Dave Delaney Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. 1 Comment | by Share Article in Cause Marketing , Email Marketing Reader Comments (1) Thank you so much for the kind shout out to Emma, shes blushing you know? All rights reserved.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

FEBRUARY 20, 2008

Cheers, Dave February 20, 2008 | Dave Delaney Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. 1 Comment | by Share Article in Cause Marketing , Email Marketing Reader Comments (1) Thank you so much for the kind shout out to Emma, shes blushing you know? All rights reserved.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

APRIL 22, 2009

In my role as Communications Director, it is in my job description to promote our work and grow our network while building our brand, so I didnt ask permission to start tweeting and I didnt have to prove to my ED or Board the value in terms of results or ROI. DZ: How does it fit into your overall communications strategy?

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

DECEMBER 28, 2008

You should have a clear message and a really thought-out strategy for fundraising. December 28, 2008 | David Kinard Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Social Media 28

Social Media Advocacy Fundraising Online 28

Care2

OCTOBER 17, 2007

Help us (and the progressive community) better understand the current trends and strategies employed in online monthly giving programs by taking this short survey. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All individual answers will be kept confidential. All rights reserved.

Survey 28

Survey Social Media Online Advocacy 28

Care2

OCTOBER 24, 2008

Some of the notables include: Tim Ferriss , author of Four Hour Work Week Guy Kawasaki , co-founder of Alltop.com and Apple marketing legend Tony Hseih , CEO of Zappos Darren Rowse , author at ProBlogger Chris Brogan , VP of Strategy at CrossTech Media Steve Hall , publisher and author of AdRants.the list really goes on and on.

Social Media 28

Social Media Video Conference Internet 28

Care2

JANUARY 6, 2009

For this reason, you must tailor your KPIs to your own site and strategy. Here are some things to consider when selecting which KPIs are important for you site, from Metrics Insider (registration required): Determine the organizations strategy - What is your organizaions overall goal? Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Care2

NOVEMBER 15, 2007

I was just reading your myspace piece - excellent - because Im writing an article about strategy considerations when choosing a social networking site. O November 15, 2007 | Beth Kanter PS - if you havent seen it -- some facebook demographics [link] November 15, 2007 | Beth Kanter Copyright © 2008, Care2.com All rights reserved.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

NOVEMBER 15, 2007

I was just reading your myspace piece - excellent - because Im writing an article about strategy considerations when choosing a social networking site. O November 15, 2007 | Beth Kanter PS - if you havent seen it -- some facebook demographics [link] November 15, 2007 | Beth Kanter Copyright © 2008, Care2.com All rights reserved.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

OCTOBER 18, 2007

The campaign attracted 96,000 participants, and Starbucks did eventually change their policy, thereby benefiting poor farmers in Ethiopia. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. and see how many weeks of food, for a family of four, your donation could provide. All rights reserved.

Convio 28

Convio Award Social Media Advocacy 28

Care2

MARCH 13, 2009

Social Media Nonprofit Poetry Slam When: Saturday, March 14th from 5:00 pm - 6:00 pm: Room 18BCD Description: Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. Whitehouse.gov 2.0:

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

FEBRUARY 7, 2009

Strategies include cutting down on content clutter, developing an intuitive navigation structure that makes information easy to find and engaging your audiences through surveys, polls and commenting features. February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Difference Advocacy Case Study 28

Care2

MARCH 27, 2009

As more and more organizations are looking for help with their social media strategy, the successful organizations are allocating a percentage of their online effort to throwing pasta at the wall and accepting that experimentation is an ok way to start. March 30, 2009 | rabia Copyright © 2008, Care2.com Cheers, Ali!

Social Media 31

Social Media Advice Advocacy Media 31

Care2

APRIL 14, 2009

” Before creating a reactive strategy, you must have a proactive strategy so that nothing comes as a surprise. ” Before creating a reactive strategy, you must have a proactive strategy so that nothing comes as a surprise. Keep your ear to the ground at all times. Listen, listen, listen. How to start?

Social Media 35

Social Media Communication Tips Advocacy 35

Care2

AUGUST 8, 2007

Because many corporations have significantly more resources to dedicate to their marketing programs, they are often a few steps ahead of us in terms of new strategies and innovations – both successful and unsuccessful. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

New York 28

New York Social Media Conference Advocacy 28

Beneblog: Technology Meets Society

JANUARY 5, 2016

I just read the new book from Sally Osberg, President and CEO of the Skoll Foundation, and strategy guru Roger Martin, Getting Beyond Better: How Social Entrepreneurship Works. This is not to say that social entrepreneurs don’t work in the policy and advocacy space. It makes a copyright exception like the U.S.

Change 100

Change eBook United States Conservancy 100

Care2

NOVEMBER 25, 2007

Cone , a Boston based brand strategy and communications agency, conducted a survey in 2006 to find out what influences people’s decision to support a cause. The effectiveness of celebrities is of course dependent on a nonprofits communications and marketing strategy. All Care2 terms of service and privacy policies apply.

Celebrate 28

Celebrate Social Media Advocacy Online 28

Care2

MAY 22, 2009

While paid advertising is a very effective way to increase your list of supporters and help brand your organization to target audiences, earned media is another key tactic to deploy in your overall online communications strategy. May 22, 2009 | Caitlin Jennings Copyright © 2008, Care2.com What is Earned Media? All rights reserved.

Track 41

Track Social Media Media Advocacy 41

Care2

APRIL 26, 2007

Strategies mentioned today included ring tones with an ear-friendly message (and/or downloadable in exchange for an email address), interactive incentive programs, photo messaging and direct action campaigns. Katrin May 2, 2007 | Katrin Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Social Media 31

Social Media Mobile Advocacy Online 31

Care2

NOVEMBER 15, 2007

Care2 OneWorld.net Interaction Here are the articles that were featured during todays presentation: Procastinators Guide to Year-End Fundraising by Mark Rovner, Sea Change Strategies, and Care2. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. MySpace.com: A Place for Donors?

Interaction 28

Interaction Social Media Advocacy Fundraising 28

Care2

JANUARY 15, 2009

Planning for something to go viral is therefore about as unreliable a strategy as planning to win the lottery on command. While you cant plan to GO viral, you certainly can have a backup plan for when it does happen. -- David Kinard, PCM January 18, 2009 | David Kinard Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

FEBRUARY 7, 2009

tools as part of an organization’s communications strategy. tools as part of an organization’s communications strategy. April 18, 2009 | Justin Farrow Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Conference to discuss the importance of incorporating Web 2.0

Social Media 31

Social Media Web Advocacy Media 31

Care2

SEPTEMBER 18, 2007

Has anyone tried/tested this strategy? May 1, 2006 | Sandy thank you September 18, 2007 | sohbet Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. 60) Search « A great read about e-mail fundraising. All rights reserved.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

NOVEMBER 20, 2008

Email List Growth Honorable Mention: HSUS - Humane Society of the United States Winner: National Relief Charities Changed from brochure to interactive website, multi-facteed file building strategy and acquired over 1000 new names per month and have converted about 1% to donors in 6 weeks. All rights reserved.

Convio 28

Convio Social Media Award Advocacy 28

Care2

FEBRUARY 17, 2009

In short, nonprofits need to develop an integrated strategy using email marketing, outreach and social media to brand their organizations and raise money. February 24, 2009 | Laura Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

MAY 4, 2009

The Seven Things Everyone Wants: What Freud and Buddha Understood (and We’re Forgetting) about Online Outreach Designed by Mark Rovner | Sea Change Strategies Communications Track - Imperial Ballroom A With all the shiny technology tools out there, it’s easy to be blinded to the fact that technology is about bonds, not wires.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

SEPTEMBER 6, 2007

IDI) , a DC-based public affairs firm, invited us to attend an excellent presentation and guided tour of Second Life, providing an overview, debunking myths, and even offering some innovative strategies for nonprofits to tap into the 8.3 Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Second Life 28

Second Life Life Social Media Advocacy 28

Care2

MARCH 3, 2009

I would add, too, that even if you have all this in place its important for any organization with limited resources to know why it is pursuing a twitter or facebook or any other social media platform strategy and to be able to articulate that clearly. March 3, 2009 | Anne Dougherty Copyright © 2008, Care2.com All rights reserved.

Social Media 31

Social Media Local Advocacy Media 31

Care2

FEBRUARY 19, 2008

60) Search « Props to MyEmma for Doing Good | Main | How They Did It: LWB Wins Facebook Causes Giving Challenge » Tuesday Feb 19 2008 Tapping the Corporate Dollar – Mosaik Strategies Seminar Tuesday, February 19, 2008 at 12:18PM | by Karen Taggart Ever wonder how to find a great corporate partner? Copyright © 2008, Care2.com

Social Media 31

Social Media Advocacy Case Study Strategy 31