Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
JANUARY 6, 2009
Which KPIs your nonprofit organization ultimately uses will depend heavily on its goals and the goals of your website (your site does have a purpose, right?!?). Google Analytics has proven particularly helpful for content-based sites and commerce sites. For this reason, you must tailor your KPIs to your own site and strategy.
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