Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The NetTalks series , which includes five sessions, is intended to spark a meaningful conversation around alumni engagement and supporting a broader community practice of effective alumni networks. grist.org’s key results are: Footprint: The reach of their activities, both online and offline. Micro conversions or steps.

Social Media 108

Social Media Network Media Free 108

Bloomerang

MAY 26, 2022

Several different studies provide insight into why how you present giving price options can influence donors to give more (or less) generously. Another route, especially for new prospects , is to take a look at your average gift (online and offline) and make that your smallest gift level. Suggesting monthly giving.

Donation 73

Donation Donor Gift Nonprofit 73

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

Gets feedback and start conversations about their work. Works with free agents , champions, and influencers to spread their mission. She covered how to design, recruit fans, drive offline actions, content strategy, and measurement techniques. Social media metrics for nonprofits. Masters of relationship marketing.

Social Media 100

Social Media Effective Media Social 100

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Finally, we are beginning to measure how many volunteer applications come by way of our social media channels as well as using marketing sites like Klout to measure our influence online. All the while, you’ve got to measure, track and re-adjust.

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2012

The social business sector has shared metrics and understanding of being data-informed. That changes the conversation for nonprofits. And the sector is getting better at measuring social change and that there has been a lot of progress in the way the sector measures and reports on big social change outcomes.

Skills 96

Skills Reflection Management Aggregator 96

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.

ROI 50

ROI Widget Metrics Cambodia 50

Connection Cafe

MAY 10, 2016

In order to do this, we knew that we had to increase civic engagement both on and offline, so we recruited local street artists to help. We hired a research team from the University of Pennsylvania’s Annenberg School of Communication to design the evaluation metrics for the project. Involve Artists from the Very Beginning.

Arts 20

Arts Public Philadelphia Artist 20

Connection Cafe

FEBRUARY 10, 2010

But eventually, they greatly extended their influence by building environmental programs to support advocacy efforts. Conversely, advocating for social change through the legislative process can bring both organizational credibility to program work, and sometimes leads to federal and state funding for those programs.

Advocacy 28

Advocacy Homeless Convio Empowerment 28

DNL OmniMedia

FEBRUARY 16, 2022

Analyze key metrics in your database. Chances are your long-term priorities will inherently influence the development of your digital strategy, but take the opportunity early on to ensure there are no contradicting priorities at play. Offline goals and campaigns. Typical nonprofit conversion metrics include: Completed donations.

Digital 98

Digital Strategy Create Phase 98

Amy Sample Ward

MAY 14, 2009

They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. A great example of using Twitter for real information exchange and for conversation. Influence decision-makers; impact public policy. Web metrics, talking to people, emails (who opens, clicks, etc.).

Tools 100

Tools Tech Map Case Study 100

M+R

JANUARY 31, 2023

The averages we report for each metric are medians — they represent the middle nonprofit out of all those that provided data. The causes seemed mixed: Some groups saw a return to a baseline after a few years of outstanding revenue growth influenced by the pandemic. Average gift size followed the same trend, with 60% seeing declines.

Fundraising 106

Fundraising Gift Digital Trend 106

Care2

SEPTEMBER 10, 2012

I recently stumbled across the Infographic of Who’s Who of Social Influence Measurement and while it’s no surprise to see the social influencer industry growing, it’s a little worrisome. I feel like we are loosing sight of two important factors when measuring influence. Fair enough. It’s subjective.

Influence 77

Influence Measure Social Network Offline 77

Amy Sample Ward

FEBRUARY 24, 2011

There were interesting conversations at every turn and I also had requests to share my notes and slides. For this conversation, we are going to start with the frame of the analog paradigm and move forward from there. The tools in an analog world fulfilled a specific function but did not influence our planning or programs.

Slides 213

Slides Nptech Digital Case Study 213

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights. Is there an “offline” marketing push that you need to support/connect?

Social Media 106

Social Media Map Strategy Media 106

Care2

MAY 15, 2009

They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. A great example of using Twitter for real information exchange and for conversation. Web metrics, talking to people, emails (who opens your alerts, clicks on links, etc.). Laura: What are your goals?

Social Media 34

Social Media Tools Online Advocacy 34