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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. If it reads and sounds like spam to you, it’s probably going to look like spam to other providers,” McClelland said.

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

Unless the email is paired with a very important action… people must open your email. Mostly, people won’t open your email. GenZ receive an average of 20 emails/day , though they may be no more likely to open your email and/or act on it (especially if it’s urgent) because they visit their inbox infrequently. And guess what?

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. Curated content relevant to your mission.

Linkedin 360
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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

Unless the email is paired with a very important action… people must open your email. Mostly, people won’t open your email. GenZ receive an average of 20 emails/day , though they may be no more likely to open your email and/or act on it (especially if it’s urgent) because they visit their inbox infrequently. And guess what?

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How Nonprofits Can Improve Their Email Deliverability

Tech Soup

This issue of email deliverability — the percentage of email that actually makes it into inboxes and not spam folders — is becoming a critical issue for nonprofits of all sizes. How Your Emails Become Spam. To figure out how to improve, test different types of subject lines, and experiment with varying content types.

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Need a copy editor? Look in the mirror

M+R

Instead editing is, or should be, a collaboration — where multiple perspectives combine to shape content so that it can better connect with audiences. It’s where you set the emotional tone, establish the context of time and place, and let the audience know that this content is for them. That’s not how we should approach editing.

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Using a CMS to Make Your Website Social

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Your web site is your home base is the heart and soul of your content strategy. The primary function of a Content Management System—making it easy for non-technical staff to update content—helps facilitate constituent interaction by helping your nonprofit better attract and engage visitors to its website.

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