Care2

SEPTEMBER 18, 2007

60) Search « A great read about e-mail fundraising. 60) Search « A great read about e-mail fundraising. 60) Search « A great read about e-mail fundraising. The reader is new to your list and it will certainly be the first impression of your e-mail program. Talk about your content, or your archives.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

JANUARY 15, 2009

Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. I had just been rereading Nick Allens "Landing Page Optimization 101" on NTEN,* and was struck by how A/B testing came up in both.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

MAY 29, 2007

Converting Subscribers to Donors Tuesday, May 29, 2007 at 09:00AM | by Karen Taggart [originally published DMAW AdVents , June 2007] It is no secret in direct mail (DM) that recency is key to successful fundraising. Clearly this indicates the importance of contacting new online subscribers as soon as possible. But how soon, exactly?

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 31, 2007

Converting Subscribers to Donors Tuesday, May 29, 2007 at 09:00AM | by Karen Taggart [originally published DMAW AdVents , June 2007] It is no secret in direct mail (DM) that recency is key to successful fundraising. Clearly this indicates the importance of contacting new online subscribers as soon as possible. But how soon, exactly?

Social Media 28

Social Media Advocacy Activities Active 28

Care2

JUNE 13, 2009

But recently Facebook invited people that I have had email contact with, but did not invite to Facebook, and unfortunately invited my next door neighbor, who is EXTREMELY paranoid about things like this, and very unkind and has made me miserable with her anger and negative energy. June 30, 2009 | Andi Copyright © 2008, Care2.com

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

JANUARY 6, 2009

Google, as they often do, has created a video outlining how to create your own reports: In future posts, well show you how to define goals within Google Analytics, use Google Website Optimizer to test and optimize your donation pages.and much, much more. January 12, 2009 | Altan Khendup Copyright © 2008, Care2.com Excellent post!

Analytics 54

Analytics Google Social Media Websites 54

ASU Lodestar Center

MARCH 11, 2011

In the Centers publication, Philanthropy Matters , Executive Director Dr. Patrick Rooney tested eight myths about religious giving. [1] These data are provided by the Center on Philanthropy at Indiana University (hereafter referred to simply as "the Center") in Giving USA. 1] Some myths are upheld and some are dispelled. Not necessarily.

Research 45

Research Giving Indiana Philanthropy 45

Care2

MARCH 26, 2009

Focus on specifics in your communication from content, segmentation, personalization of appeals, and testing each of these elements including subject lines, frequency, and timing. Dave Steadman Hamilton College March 26, 2009 | Dave Steadman Copyright © 2008, Care2.com Keep up the great work on FrogLoop! All rights reserved.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

MAY 14, 2009

Segment, test and repeat. May 14, 2009 | Eric Copyright © 2008, Care2.com Gifts of $250 and greater made up just 3% of all gifts, but accounted for 41% of all revenue! What does all of this data mean for nonprofits? Continue to embrace low dollar donors. When people first join your list, hook them and engage them immediately.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Wild Apricot

JUNE 27, 2008

These might include knowledge or skills tests, observations notes, evaluation forms, even anecdotal reports collected after a presentation, workshop, training session, meeting or other communications event. E-mail marketing. Copyright © 2008. delivering a workshop), compared to evaluating a larger-scale outcome (e.g.

Knowledge 60

Knowledge Effective PDF Evaluation 60

Care2

DECEMBER 4, 2007

Just testing all this stuff out in early 2007, it became clear to me just how important it is for an organization to have a full-time staff position whose role is to manage the groups presence in the various Web 2.0 Copyright © 2008, Care2.com 60) Search « Care2.com 60) Search « Care2.com All rights reserved.

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

JANUARY 15, 2009

While you cant plan to GO viral, you certainly can have a backup plan for when it does happen. -- David Kinard, PCM January 18, 2009 | David Kinard Copyright © 2008, Care2.com Planning for something to go viral is therefore about as unreliable a strategy as planning to win the lottery on command. All rights reserved.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

MAY 4, 2009

Based on our extensive experience with multivariate testing, well explain what kinds of changes on Web and email landing pages have significantly improved completion rates for leading nonprofit organizations -- and give you a checklist of what to test for on your Web pages. May 6, 2009 | Beth Kanter Im sorry I missed these sessions.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

FEBRUARY 7, 2009

Then, they might click through, sign up to join our e-mail list, and spend time exploring our site, using our resources, and getting to know the organization. We’ve also found that the ads are a great way to test new messaging. March 9, 2009 | Abigail Hirsch Copyright © 2008, Care2.com All rights reserved.

Google 31

Google Grant Adwords Social Media 31

Care2

JULY 26, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. Email me (Justin at care2team.com) if youd like to help beta test it. link] or [link] if you want to tweet it. (Ha! The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. Email me (Justin at care2team.com) if youd like to help beta test it. link] or [link] if you want to tweet it. (Ha! The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

NOVEMBER 15, 2007

60) Search « A Procrastinators Guide to Year-End Fundraising | Main | Five Tips for Online Fundraisers from a Direct Mail Dinosaur » Thursday Nov 08 2007 MySpace.com: A Place for Donors? Does their profile have an e-mail capture box on it? Where should I put my e-mail capture box? Is the blog used and updated?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

60) Search « A Procrastinators Guide to Year-End Fundraising | Main | Five Tips for Online Fundraisers from a Direct Mail Dinosaur » Thursday Nov 08 2007 MySpace.com: A Place for Donors? Does their profile have an e-mail capture box on it? Where should I put my e-mail capture box? Is the blog used and updated?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

FEBRUARY 3, 2008

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. Email me (Justin at care2team.com) if youd like to help beta test it. link] or [link] if you want to tweet it. (Ha! The irony).

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

NOVEMBER 5, 2007

Main | Care2 Helps in Law of the Sea Win » Monday Nov 05 2007 Five Tips for Online Fundraisers from a Direct Mail Dinosaur Monday, November 5, 2007 at 05:21PM | by Karen Taggart Ill admit it. I am a direct mail dinosaur now disguising myself as a hip online marketer. 60) Search « MySpace.com: A Place for Donors?

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 6, 2007

Main | Care2 Helps in Law of the Sea Win » Monday Nov 05 2007 Five Tips for Online Fundraisers from a Direct Mail Dinosaur Monday, November 5, 2007 at 05:21PM | by Karen Taggart Ill admit it. I am a direct mail dinosaur now disguising myself as a hip online marketer. 60) Search « MySpace.com: A Place for Donors?

Mail 28

Mail Social Media Online Fundraising 28

ASU Lodestar Center

MAY 4, 2011

Right now, Charity Navigator is in the midst of beta testing CN2.0 , which is the first step beyond simple ratio analysis. We can believe it when we see it, but Charity Navigator has ideas about bringing outcomes reporting into its CN3.0. But thats getting ahead of ourselves. Central Ave.

Teach 90

Teach Ratio Student Classes 90

Care2

FEBRUARY 3, 2009

Now, we’re seven months into our Google grant, and with it we’ve been able to bring in more than 2000 new members to our e-mail database ? Because Google Grants can’t be used for direct advocacy, our standard “Contact your lawmakers about this issue today!!!”-style with a cost-per-acquisition of zero.

Google 37

Google Grant Social Media Adwords 37

Care2

OCTOBER 22, 2008

After continuing, fill out your contact information and agree to the terms of service. Infuture posts, well show you how to define goals within GoogleAnalytics, use Google Website Optimizer to test and optimize yourdonation pages, and much, much more. May 23, 2009 | Francesco Copyright © 2008, Care2.com All rights reserved.

Analytics 38

Analytics Google Track Social Media 38