Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 17, 2008
Screencapture from Jonny Bentwood 's White Paper on measuring influence. The white paper is based on a roundtable held last year with a number of social media experts. 2) Open Communication Online initiatives, such as viral videos, that are designed to generate discussion, but not necessarily produce a shared outcome.
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