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Facebook and Nonprofits: Success Stories? ROI?

Nonprofit Tech for Good

I like Facebook. But I am a fan of my favorite nonprofits on Facebook. I do occasionally give thumbs up, and sometimes I’ll even comment. I have donated to nonprofits that I have seen on Facebook (on their website). I have donated to nonprofits that I have seen on Facebook (on their website).

ROI 217
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ATTN Nonprofits: Major Changes Coming Soon to Facebook Fan Pages

Nonprofit Tech for Good

Scheduled to occur sometime between late 2009 and early 2010, some major changes are coming to Facebook Fan Pages. 90% of the power of a Facebook Fan Page is being able to post Status Updates that can be viewed by fans in their News Feed. Having a good community builder as your Facebook Admin will be essential.

Facebook 274
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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

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Facebook Advertising Experiment for Nonprofit Organizations :: The Results

Nonprofit Tech for Good

Over the last few weeks I have been running a Facebook Advertising experiment for the Nonprofit Organizations Facebook Page. While the ad itself produced little-to-no results, some unexpected Facebook insights did come out of running the ad. Facebook did not run the second ad for reasons I do not know. on Facebook.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program.

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Beyond Likes and Shares: How Nonprofits Can Foster Engagement on Social Media 

Qgiv

Your audience on Facebook isn’t the same as your audience on LinkedIn, which will probably be different from followers on TikTok. Reply to comments, messages, and questions quickly, politely, and personally. Ask questions that encourage your followers to answer in the comments. That doesn’t feel personable. That feels automated.

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[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

Facebook: facebook.com/BigCatRescue. Chris then spends about 8 hours per week responding to comments an building relationships with our viewers. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so.