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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. By having a broad audience, you give Facebook scope to run these tests.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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Supercharge Giving Tuesday Contributions with an Optimized Donation Page

The Modern Nonprofit

Crafting a Donor-friendly Giving Page If you’ve ever experienced the warm-feeling of giving to a charity, chances are it was through a fundraising page. Unfortunately, subpar formatting, uninspiring content, and other mishaps could be holding back your fundraising efforts. Donation Page Tips for Skyrocketing Conversions 1.

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WATCH: It's Not the Ice Bucket Challenge, but This 'Nickelback' Charity Fundraiser Is Going Viral

AFP Blog

WATCH: It''s Not the Ice Bucket Challenge, but This ''Nickelback'' Charity Fundraiser Is Going Viral : "When Relevant''s Jesse Carey wants to give back, he doesn''t do it halfway. His charity project—listening to Nickelback, for a week straight—is making international headlines.

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How To Get Started With Mobile Giving To Reach Fundraising Goals

Nonprofits Source

This principle applies similarly to the event management and fundraising spaces. In this article, we’re going to share: Why nonprofits are investing in mobile giving to reach their fundraising goals. Real use cases for how nonprofits are leveraging mobile fundraising platforms. Text-to-give donations.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

Get verified by TechSoup as a legally registered nonprofit (or similar) Create an account with TechSoup and upload documents like 501(c)(3) determination letters or articles of incorporation paperwork from state regulators to show you have valid charity status. Budget Cap Budget Cap - you can set your budget cap. all networks).

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Google Grants can be a great fundraising option for almost all nonprofits. Nonprofits and charities in over 50 countries can be eligible for Google Grants. So what are Google Ad Grants ?

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