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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Don’t be a photo tag spammer either! Upload powerful photos and videos.

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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

The book begins with an overview on my multi-channel marketing is important and provides a summary of research data and examples of how nonprofit institutions are using multiple channels effectively as part of advocacy, fundraising, and community building. However, Amy Sample Ward took this adorable photo of her dog Simba with the book!

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Guest Post: Celebrating Beth’s Five Years As Visiting Scholar at the Packard Foundation

Beth's Blog: How Nonprofits Can Use Social Media

Kathy Reich, Director of Organizational Effectiveness Grantmaking at the David and Lucile Packard Foundation, write up this summary of the session. I am looking forward to the next chapter of work which will continue to focus on networks, but how they can be used by nonprofit for learning that leads to greater impact. Stay tuned.

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11 LinkedIn Profile Tips for Nonprofit Professionals

Nonprofit Tech for Good

The following is an excerpt from Chapter 6 of the recently released book Social Media for Social Good: A How-To Guide for Nonprofits. You should add a brief, succinct bio to the summary field. Use a Professional Photo for Your Profile Photo. Fill out all fields until you reach 100 percent. Customize Your Headline.

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11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

All that said, the following is an excerpt from Chapter 7 of my book Social Media for Social Good: A How-To Guide for Nonprofits. Share Stories, Photos, and Videos from Events. For nonprofits that have staff members or volunteers in the field, definitely encourage them to send in reports with photos for blog posts.

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NpTech Tag Summary: Five Hot Conversations!

Beth's Blog: How Nonprofits Can Use Social Media

To catch up, read the summary here and to read the most recent thoughts -- see Gavin's newest post here and Emily's reflections here. I know I should do this, but here's a direct link to the chapter on technology tools. She proposes several different times, leave your preferences in the comments. The proposed call agenda is here.

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11 LinkedIn Group Management Best Practices for Nonprofits

Nonprofit Tech for Good

The following is an excerpt from Chapter 6 in the newly released Social Media for Social Good: A How-To Guide for Nonprofits. Keep Your Group’s Summary and Description Brief. Limit your LinkedIn “Group Summary” and “Group Description” to one paragraph each that clarifies some possible topics of discussion for your group.

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