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Online Marketing Strategy Starts With a Map

NetWits

Do you ever feel like you’re approaching your digital marketing without a map? In your neighborhood, this might be the coffee shop where you work sometimes, the park where your kids play, the library, the grocery store. Of course we’re planning for how these channels intersect. My org rocks at multi-channel campaigning!

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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

For example, if you know which supporters interacted with your issue awareness campaign and learned about your work, you might then ask those specific supporters to contact their local library boards and express support for the drag story time bill currently in committee.

Advocacy 199
professionals

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Online Marketing Strategy Starts with a Map

Tech Soup

Do you ever feel like you’re approaching your digital marketing without a map? In your neighborhood, this might be the coffee shop where you work sometimes, the park where your kids play, the library, or the grocery store. Of course we’re planning for how these channels intersect. Settle in and stay awhile.

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How to Host a Read-a-thon Fundraiser

Qgiv

While read-a-thons are a great fundraising idea for nonprofits of all kinds, they’re the perfect fundraiser for schools, libraries, and education nonprofit organizations. Unlike a fun run or a 5K fundraiser, you don’t need to map out a racecourse or organize volunteers to man your event. Why should you host a read-a-thon?

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

There are tons of ideas that you can shop on Meta (Facebook) Ads Library. Focus on optimizing donation channels for mobile. Track donation source data to optimize outreach channels. Use surveys and donor journey mapping to understand how people engage initially and over time. Use time-limited offers to create urgency.

Lesson 59
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What’s A Learning Experience Platform? The Essential Guide

Forj

The learner can then use these recommendations to map out their own professional development journey, exploring subjects that actually interest them while avoiding those less valuable to their experience. Rather than learners accessing content as it becomes available, learners always have access to a vast library of on-demand courses.

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…Who Knows *What* About Me?! Four Tools that Show You How You’re Tracked Online

Tech Soup

Lightbeam for Mozilla* Firefox users, is an add-on that maps out what first and third-party sites you visit on the web. Here’s what my map of visited sites plus third-party site contacts looks like: 3. This page from Cleveland’s Public Library (Woot!) …How'd it go?! Did you like trying these out?

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