article thumbnail

To Get Close to Members, Follow MarTech Trends

.orgSource

There is plenty of advice out there, and most leaders have the management skills to retool organizational structures for better communication and greater agility. Of the four bullets listed above, the last two seem to be the most challenging. You can build more collaborative teams. You can’t know, what you don’t know.

Trend 221
article thumbnail

Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. Let the different headlines test for a week.

Test 325
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

There are, and always will be, other headlines, but your supporters are your supporters because they care about your work. Partnering with a marketing agency, like Media Cause, with experts skilled at crafting strategic communications can help you identify and capitalize on key moments for messaging in an election year.

article thumbnail

Nonprofit Advocacy: 4 Strategies You Should Consider

Get Fully Funded

However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. CharityEngine’s guide to multi-channel fundraising advises nonprofits to get in touch with supporters on a variety of platforms, including: Email.

article thumbnail

How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

Tailor your most compelling narratives for different channels to share them widely. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. Share uplifting narratives optimized for your channels. How can you break through the noise?

Channel 247
article thumbnail

How to Convert Your Nonprofit Website Visitor into a Donor

Get Fully Funded

A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. Write a headline for your story that tells the visitor what your organization does. Remember, you have 10 seconds!). Keep your homepage fresh.

article thumbnail

Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Ideally it will appear in the headline on your homepage, but don’t stop there; follow charity: water´s lead and weave it into other parts of your site, your social media messages, blog posts and your explainer video.

Charity 128