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5 Stats That’ll Change Your View Of Content Marketing Forever

TechImpact

According to a recent study conducted by Blackbaud , only 25% of nonprofits have a defined content marketing strategy, and only 26% of respondents would rate themselves as conducting an effective content marketing strategy. Email marketing ROI is around 4,300%. YouTube has the highest engagement rate, and the lowest bounce rate.

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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Now you see your ROI and who your customer is.

Marketing 246
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Program Management Statistics: 12 Stats and How to Use Them

Get Fully Funded

For example, a nonprofit offering services to the formerly incarcerated may analyze recidivism rates and tweak its programs to offer improved counseling and intervention solutions. As you proceed, you’ll have concrete methods for measuring the efficacy of your changes. Fundraising ROI. Reduction in Undesirable Behavior.

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Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. Video Stats: How Video Impacts Constituent Behavior.

Video 139
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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). This will change quickly as you build your communities on social media sites. If your nonprofit is already blogging, plot your stats.

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Good, Better, Best: How to Become a Tech-Powered Nonprofit

sgEngage

Meeting such high expectations for transparency and ROI requires a lot of time and resources from staff, but the right technology can help your organization operate more efficiently and responsibly, allowing you to focus on your mission and grow your impact. Making the Change: How to Ease the Transition.

Tech 79
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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

Email is still a very powerful tool for fundraising and the likely reason why donor conversion rates dropped in 2012 is because nonprofit e-newsletters are still formatted to primarily be read on desktop and laptop computers. Related Links: 12 Must-Know Stats About Social Media, Fundraising, and Cause Awareness. Other Metrics.

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