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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . Downloading an important PDF. Additionally, we recommend updating the Attribution Model to “Time Decay” instead of “Last Click.” . What is Conversion Tracking? Submitting a contact form .

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Great reads from around the web on February 3rd

Amy Sample Ward

." 10 must-read Facebook resources for non-profits – Ross McCulloch – Ross has a great collection of resources about using Facebook, including Pages vs Groups, adding paypal, examples and case studies. Which are best/worst? org campaign. "A

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Learning Analytics: Big Data Applied to Training, Teaching, and Learning

Beth's Blog: How Nonprofits Can Use Social Media

The report methodology models the open content technology identified in the report. Their inquiry adds great richness to the reports which includes an overview of the technology, case studies of how early adopters are using it, and synthesis of current research. This report is not just your father’s PDF file!

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Using Social Media to Share Research

Beth's Blog: How Nonprofits Can Use Social Media

We experimented with “Conversational Case Studies&# and found that conversation in the comments helped improve the richness of the final report. That model uses social media a mechanism to give feedback. It’s downloadable as an ePub or as a PDF. By Patricia Martin, 2010.

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Book Review: The Future of Nonprofits

Tech Soup

We all make up systems as we go along, we all look for inspiration at non-parallel models, we all incorporate game-theory into our work, and we enjoy thinking about how to bring incentives into the act of participating in our communities. The Freedom to Re-Think Your Existing Model.

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Creating Buy-In for a Data Culture at Your Nonprofit

Tech Soup

The top management of your organization helps to provide a role model by setting a meaningful example of how the rest of the staff should follow and embrace change. Well, show them these case studies of organizations that we have seen benefit enormously from utilizing Google Analytics. What Are Some Case Studies of Success?

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A Guide To Facebook Activism

Beth's Blog: How Nonprofits Can Use Social Media

The 15-page PDF includes the pros and cons of using Facebook for activism, a step-by-step guide to organizing an activism campaign on Facebook, and examples of campaigns from Burma, Morocco, and Egypt. He was one of 27 individuals to win the first Knight News Challenge. It is a quick read and very useful.