Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

But simply put, cross-platform campaigns are the future of documentary film, and issue advocacy. Right now, we are running a crowdfunding campaign to finish the documentary at the project’s core and develop the @home game.

Change 104

Change New Zealand Homeless Australia 104

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2014

Tell us about your overall marketing strategy/campaign. That’s an important piece of these events and they typically integrate paid, earned, social, and digital media. Being in our sixth year of this annual event, we have a great campaign template that we adjust each year. (And it was a great visual for the media!).

Minnesota 131

Minnesota Donation Giving Adwords 131

NTEN

DECEMBER 10, 2010

Best of all, there's still time for you to use the information they've put out there to help your end of year campaigns. Best of all, there's still time for you to use the information they've put out there to help your end of year campaigns. They've examined $381 million in online giving over a period of 7 years.

Studies 94

Studies Giving Time Online 94

Everyaction

APRIL 30, 2018

With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. Data-driven direct marketing campaigns.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. Data-driven direct marketing campaigns.

University 40

University Practice Tech Mail 40

Nonprofit Tech for Good

DECEMBER 20, 2010

Who maintains your social media campaigns? I drive the strategy for day to day and our campaigns and every now and then, team members that ‘get’ our messaging will hop in and send out a tweet or two. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns.

Social Media 189

Social Media Foundation Examples Media 189

NTEN

JUNE 29, 2011

After all, we know that offline donors who are on our email list have a higher average gift. They help us gauge interest in topics, adjust phrasing of our communications, and provide us with free assets to use in our campaigns. It's critical for us to leverage alternative methods in order to maintain our level of influence.

ROI 94

ROI Facebook Advocacy Social Media 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2009

I'm An Embedded Free Agent Fundraiser My most recent social media fundraising experiment was a birthday campaign that raised $6225 from 161 donors using Facebook Causes Birthday application to benefit the non profit organization, The Sharing Foundation. Not alone, of course, but with lots of help from my friends and network.

Campaign 70

Campaign Reflection Free Fundraising 70

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

It is important to understand that social media is just one channel, primarily for engagement and connection tactics, but organizations will need to use other channels like email. It is also important to be mindful of how different generations use online social networking and the trends. Micro conversions or steps.

Social Media 108

Social Media Network Media Free 108

Tech Soup

MAY 12, 2011

One participant said, "A good tweet is something that elicits action offline, for example, a laugh or a conversation. The first, and often easiest, step is identifying who are the influencers on the subject of your cause and/or in the nonprofit field, in your local community and beyond. Granted, that's hard to measure."

Social Media 66

Social Media Twitter Media Social 66

Connection Cafe

MARCH 4, 2011

Just as with national advocacy, that local policy campaign will need some online/offline synergy to succeed. For organizers, identifying your grasstops, or influencers, has become a cinch in the world of social networking. So, it’s still going to be necessary for activists to step away from their computers.

Local 44

Local Global Advocacy DC 44

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Social Networks & Twitter from Natalie Foster: Two Principles: 1.

Tools 100

Tools Tech Map Case Study 100

Connection Cafe

APRIL 28, 2009

He asked the question – is organizing the same whether it is done online or offline? A core goal of community organizing is to generate durable power for an organization representing the community, allowing it to influence key decision-makers on a range of issues over time. Campaign: win on specific interests. Start small.

Organization 23

Organization Community Online Offline 23

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Transparency and Social Media: Dealing with Criticism. The Intangible Benefits of Social Media. Reports of the Death of Social Networking for Nonprofits Are Not True! Social Fundraising: Leveraging On and Offline Connections. Social Networking: Part of Your Job or Just for Fun?

ROI 50

ROI Widget Cambodia Metrics 50

Care2

MARCH 13, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Panelist: Dan Willis, Consultant for Sapient 3. Whitehouse.gov 2.0:

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" WomenWhoTech: Tools Galore View more presentations from Amy Sample ward.

Social Media 34

Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2010

The Obama campaign, for one. My co-author, Allison Fine and I found many great examples of successful activism using these tools as part of multi-channel campaigns in our book The Networked Nonprofit. He also makes a false distinction between online/offline or as Allison and I have called it “online and onland&# activism.

Offline 116

Offline Social Media Network Org 116

Connection Cafe

NOVEMBER 2, 2017

In this post, I will cover: Advanced social influencer engagement for Giving Tuesday. Social Influencer campaign strategy optimization. EOY email campaign strategies. Social Influencer Campaign for Giving Tuesday. What are Everyday Influencers? Why target Everyday Influencers?

Influence 40

Influence Fundraising Guide Offline 40

DNL OmniMedia

FEBRUARY 16, 2022

After all, the days of making your online marketing or social media presence secondary priorities are long gone. Not only are most nonprofits conducting some form of online fundraising, but many are even conducting fully virtual and social media-hosted fundraising campaigns. Offline goals and campaigns.

Digital 98

Digital Strategy Create Phase 98

Care2

APRIL 21, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Avatar 42

Avatar Life Online Social Media 42

Care2

APRIL 21, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Avatar 37

Avatar Life Campaign Social Media 37

See3

AUGUST 6, 2007

The title of the session was “Politics 2.0 – How social networks and new media are changing politics.&# Her subject was, what makes for effective social networks. Strong Social Ties a. awareness – you have to know the network exists 2. Focus on influencers. Here are some notes: 1.

Social Network 40

Social Network Network Myspace Social 40

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2010

They have codified a social culture and make it easy for other departments to have a presence and to empower all stakeholders to spread the organization’s mission on social networks. Networked Nonprofits know how to listen, engage, and build relationships on Facebook that allow them to reach their goals.

Facebook 111

Facebook Network Museum Nonprofit 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2009

Almost all the fundraising campaigns using Twitter at that point were organized by a single person or organization and used Twitter to spread the solicitation, but directed the actual donation process was completed off of Twitter. She asked her 12,500 followers to donate just $2. I suspect the amount raised will be impressive.

Twitter 51

Twitter Raise Money Phase 51

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights. Who must you reach with your social media efforts to meet your objective?

Social Media 106

Social Media Map Strategy Media 106

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2008

In between refreshing the page that shows the totals (It is very addicting), I scanned my twitter network and found this tweet from Laughing Squid about a blog post. Laughing Squid was a donor to the Cambodian Bloggers campaign I ran over the summer, although indirectly via Citizen Agency. still muddled.

America 50

America Twitter Foundation Challenge 50

Care2

JUNE 1, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 6) Social networking is fun – no doubt about it.

Mail 47

Mail Social Media Online Advocacy 47

Get Fully Funded

FEBRUARY 12, 2023

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. When you ask for a gift, don’t tell your donors you’re six thousand dollars away from your spring campaign goal. Goal Proximity.

Hints 132

Hints People Giving Donation 132

Double the Donation

APRIL 24, 2021

Their Bonfire + Classy integration makes it easy for nonprofits, team captains, and their supporters to launch t-shirt fundraisers on Bonfire that are directly connected to their Classy peer-to-peer campaigns. Then, develop branded and personalized marketing campaigns to be delivered to the right segments’ inboxes.

Integration 52

Integration Nonprofit Contact Platform 52