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Nonprofit Email: The Rules of Engagement

Pamela Grow

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course).

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5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

The Science Behind Engaging your Supporters

Take note of the type of theme and messaging that your list responds to and use this to inform future campaigns. There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form.

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112 Tips to Raise More Money by Mail

BoardAssist

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Create an entire campaign.

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11 Website Design Best Practices for Nonprofits

Nonprofit Tech for Good

These best practices serve as a foundation for upgrading your website to be compatible with the Social Web and are then elaborated upon in the upcoming webinar How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters. It’s crucial that your social media and mobile technology campaigns are integrated into your website.

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Romancing Your Donors: Showing the Love to Donors of all Levels

NonProfit Hub

Regular e-newsletters are a great way to share stories. Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”. Tactics: Continue providing regular communication via e-newsletters, social media, website and direct mail. . Never forget a thank-you note and receipt!

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How to Design a Fundraising Landing Page that Makes Giving Easy and Inspires People to Give

Get Fully Funded

Here’s our mailing address if you want to send a check. Component #2: A short paragraph that nudges the donor toward giving Once you’ve hooked people in with your headline, it’s time to fan the flames you’ve kindled in their heart with a very short paragraph designed to pull them in even closer. They want to give to support the cause.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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