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2 Email Templates to Soft Launch Your Nonprofit’s Fundraising Campaign

Nonprofit Tech for Good

A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. Email #1: Introduce the Campaign. You could also try posing a question, like “True or false: $50 can save a life.”.

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Digging Into Data: 7 Key Metrics to Track + Common Data Questions

Allegiance Group

To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. Let’s look at some common questions we often get regarding data.

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Top 6 Reasons to Focus on Recurring Donations for Nonprofits

Nonprofit Tech for Good

Even though monthly donors generally give smaller amounts on a per gift basis, the aggregate amount that they give over the course of a year almost always adds up to more. Revenue from recurring donations is far more predictable than revenue from one-off gifts. There’s no need for repeat solicitation with recurring gifts.

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How to Start Planning Year-End Fundraising Campaigns

Neon CRM

For many organizations, year-end fundraising campaigns represent a significant portion of their annual revenue. How to Set a Year-End Fundraising Goal How much would you like to raise during your year-end campaign? Take a look at past fundraising campaigns and use your successes to inform your plan. How much did you raise?

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A Guide to Donor Retention

Bloomerang

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Quite simply, donor retention is a measure of how many donors continue to donate to your organization.

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Volunteer Management & Retention Best Practices for Nonprofits

Qgiv

Having a successful volunteer management strategy will help you increase your volunteer retention rate, which ultimately creates more efficient volunteer staff. Data helps your organization know who to market your cause to when developing donation and awareness campaigns, and your volunteers hold a wealth of information that can help.

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4 Communications Strategy Tips for Donor Retention

sgEngage

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. One of the best methods to increase your donor retention is to leverage your overall communication strategies. Personalize all appeals . Segment your audience . Focus on impact storytelling .

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