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Thursday Thoughts | Supporter habits to build this year

EveryAction

To kick off 2023, we asked our partners, what are some new habits nonprofit practitioners should build with their donors, volunteers, and other supporters to help them meet their long-term organizational goals? If you add one habit this year, it should be thanking your donors. Here’s what they said. Send regular newsletters.

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Capital campaigns and donor fatigue: combatting your fears

Candid

Capital campaigns are big undertakings, for both you and your donors. They’re the ultimate testing ground for your donor stewardship tactics, as you’ll be asking for quite a lot — extra-large gifts, multi-year commitments, feasibility study interviews, and more. It’s natural to fear donor fatigue during a capital campaign.

Campaign 111
professionals

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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

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How to Run an Online Fundraising Campaign

Get Fully Funded

A well-rounded fundraising plan should include a variety of strategies like a signature event, appeals, monthly giving, and at least one online fundraising campaign. In short, you need to build a CAMPAIGN. What IS an Online Fundraising Campaign? An online fundraising campaign is different than a simple online fundraiser.

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How to Show Donors the Impact of Their Donations to Your Nonprofit

Nonprofit Tech for Good

According to the Fidelity Charitable Overcoming Barriers to Giving Report, 65% of donors would give more if they knew the impact of their donations. After all, there is nothing more disappointing than contributing hard-earned money to what looks like a good cause, and then having absolutely no idea whether it made any difference.

Impact 341
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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

The pandemic has drastically altered the ways nonprofits interact with their supporters. In fact, it is not uncommon for social media to play a minor part in a campaign rather than being a key player. To keep employees, volunteers, and donors safe, in-person events have been canceled for the foreseeable future.

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When and How to Follow Up With Giving Tuesday Donors

Nonprofit Tech for Good

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Did you know that 63% of Giving Tuesday donors only give on Giving Tuesday ? What if you could convert those one-time donors into engaged supporters that give again?

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