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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. One talked about species extinction, and the other talked about the prevalence of natural disasters. How each traffic source is influencing sign ups for your peer-to-peer campaign. What are UTM s?

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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Psychologists refer to this as negative bias, and it can have a powerful effect on your behavior, your decisions—even your giving. Many nonprofits use a hybrid of both positive and negative images in their fundraising and marketing communications depending on the campaign or specific appeal. What’s your timeframe and goal?

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Digital Must-Haves for Fall Fundraising Success Part 5: Digital Advocacy Forms

EveryAction

Between ongoing health crises ; disasters both natural and human-caused ; and, yes, the upcoming midterm elections, folks are engaged—and it’s now more important than ever for nonprofits to elevate supporter voices. How did you acquire your supporters, and can you reference that entry point in your advocacy asks?

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Philanthropy during COVID-19 in Brazil 

Candid

Candid and the Center for Disaster Philanthropy (CDP) released a new report, Philanthropy and COVID-19: Examining giving in 2021 , in May 2022 that details COVID-19-related philanthropic funding in 2021. Innovative technologies helped mobilize fundraising campaigns and increase donations to support these efforts.

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8 Top Corporate Giving Trends to Watch in 2024 + Examples

Nonprofits Source

As explained in Double the Donation’s workplace giving guide , “workplace giving is an umbrella term, which means it can refer to multiple types of programs. In recent years, companies have shifted from one-off annual giving campaigns to year-round CSR programs. Corporations Are Developing Year-Round CSR Strategies.

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Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters

The Modern Nonprofit

In the face of humanitarian crises or natural disasters, the generosity of individuals often shines through, leading to a significant influx of donations. When making the monthly ask, reference the previous touchpoint and customize the ask based on what you know about that donor. This plants a seed.

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Compassion Services International on Growing Your Nonprofit Email List, Donation Thank You’s, and Powerful Storytelling

CauseVox

Compassion Services International (CSI) operates worldwide helping with medical missions, humanitarian aid, disaster relief, and education. Fundraising Campaign Best Practices. We could talk your ear off about how to run a fundraising campaign but we wanted to show you instead. Watch the interview on demand here.