article thumbnail

How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Individual giving has seen a steep decline, with donors becoming more selective about the causes they support. In this environment, building a community of loyal advocates for your cause is more important than ever before.

article thumbnail

Cause Awareness & Giving Day Campaigns for Nonprofits

Nonprofit Tech for Good

The rise of social media has also given rise to online giving on cause awareness and giving days. The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors.

Awareness 206
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Unsung Hero in Fundraising Campaigns Isn’t Raffles—It’s Sweepstakes!

Nonprofit Tech for Good

Whether virtual, in person, or hybrid, raffles are an effective way to raise money for your nonprofit (case in point—the $9,420,506 raffle organizers on Eventgroove have earned for their causes since November 2019). Organizers generally worry that people won’t buy entries if they can get them for free.

Campaign 322
article thumbnail

Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)

The Fundraising Authority

Who qualifies as a major donor prospect for your organization? Far too many organizations reply “everyone is a prospect” or “everyone with enough money is a prospect.” This is a mistake that costs non-profits valuable time and resources. Let’s be honest – your organization has limited resources. Good major donor prospects….

article thumbnail

5 Nonprofit Marketing Campaign Ideas To Help Your Organization Thrive

Neon CRM

The best nonprofit marketing campaigns are designed for awareness and advocacy for your organization. When you build your strategies around community, personalization, adaptability, and automation, you can create a campaign that resonates with your constituents. That is a website marketing campaign making an impact.

article thumbnail

An 11-Step Guide to Successful Crowdfunding Campaigns for Nonprofit Organizations

Nonprofit Tech for Good

By Paige Kutliek , SEO Manager at GoFundMe ––a free fundraising platform for charities, people, and the causes you care about. The public counts on nonprofit organizations to champion important issues and bring about positive change. But a nonprofit organization’s yearly financial budget isn’t always enough for its goals.

Guide 247
article thumbnail

2020 Cause Awareness & Giving Day Calendar for Nonprofits

Nonprofit Tech for Good

Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The first step is to decide which days to build a campaign upon and then add them to your 2020 editorial calendar. 1: Giving Tuesday — #GivingTuesday. 1: World AIDS Day — #WorldAIDSDay.

Calendar 363